Brand Tone

personal, passionate, creative, and appreciative

Brand Values

• •Originality and Uniqueness: A strong stance against mass-produced items and a focus on one-of-a-kind, customizable pieces.
• •Personalization and Customer Co-creation: Empowering customers to be part of the design process to create pieces that reflect their individual style.
• •Passion and Craftsmanship: The brand is fueled by a genuine love for creating jewelry and a dedication to handcrafted quality.
• •Ethical Practices and Small Business Support: Mention of using ethically sourced crystals and supporting other small businesses for supplies. The desire for "ethical slow fashion" was also noted.
• •Customer Connection and Empowerment: Aiming to make customers feel beautiful and valued, fostering a sense of community and appreciation.
• •Resilience and Adaptability: Started during quarantine and has undergone rebranding, showing a commitment to growth and evolution.

Best Practices

• •Always Tell Your Story: Weave in elements of the brand's origin, the founder's passion, and the handcrafted nature of the products. This reinforces authenticity and connection.
• •Use "You" and "We" Generously: Address the customer directly and use inclusive language to foster a sense of community and collaboration, especially highlighting the co-creation aspect.
• •Emphasize Uniqueness and Personalization: Consistently highlight that pieces are customizable, one-of-a-kind, and a reflection of the individual's style.
• •Show Appreciation and Excitement: Let genuine enthusiasm for the craft and for the customers shine through. Use exclamation points where appropriate and express gratitude.
• •Stay True to the Aesthetic: Ensure the language aligns with the Y2K-inspired, creative, and slightly edgy but beautiful visual style. Use relevant emojis and contemporary slang sparingly and appropriately for the target audience (especially on platforms like TikTok and Instagram).

Social Perception

largely positive, particularly among customers who appreciate the unique designs and personal touch

Copy Examples

• •✨ Tick-tock, it's your time to shine! ✨ Each watch choker is dreamed up and handcrafted right here in our NYC studio, just for you. We love seeing how you style your unique Sage & Saber pieces – it’s what makes our world go 'round! Tag us in your look! #SageAndSaber #HandmadeJewelry #WatchChoker #Y2KStyle #CustomMadeWithLove
• •More Than Just Jewelry, It's Your Story. At Sage & Saber, we craft pieces as unique as you are. Design your dream accessory with us and let your style speak volumes. Let's create something beautiful together! [Link to Customization Page]
• •Welcome to the Sage & Saber family! ❤️ We're so thrilled to have you here. Born from a dream to bring unique, handcrafted jewelry to life, we pour our hearts into every piece. Get ready to discover designs that empower you to express your truest self. Want to know our story? [Link to Our Story page] Or start designing your own piece? [Link to Shop]
• •Tired of the same old bling? ‍♀️ Sage & Saber offers handcrafted, customizable watch jewelry that’s anything but ordinary. Each piece is made with passion in NYC, waiting to tell your unique story. Design yours today and stand out! #UniqueJewelry #SageAndSaber #CustomWatchJewelry #NYCMade #ShopSmall
• •Process love! ❤️ Seeing your custom designs come to life is our FAVE thing. From choosing charms to the final polish, it’s all about making *your* dream piece. What would you create? Let us know in the comments! 👇 #SageAndSaber #CustomJewelry #HandmadeProcess #Y2KVibes #NYCDesign