Brand Tone

Artisanal & Appreciative, Inspiring & Unique, Responsible & Conscious, Elegant & Modern, The "Sage et Rebelle" Duality

Brand Values

• •Celebration of Craftsmanship
• •Responsible Consumption
• •Uniqueness & Individuality
• •Quality & Durability
• •Passion & Creativity
• •Storytelling

Best Practices

• •Embrace the Duality: Consistently weave in the "Sage et Rebelle" concept – sophisticated yet independent, mindful yet expressive. Use language that reflects both thoughtful elegance ("sage") and spirited individuality ("rebelle").
• •Spotlight the "Why": Always bring it back to the core values: craftsmanship, responsible consumption, uniqueness, and the stories behind the products and creators. This reinforces authenticity.
• •Creator-Centric Language: When featuring products, talk about the artisans. Use words like "passion," "handcrafted," "artistry," and "dedicated" to build appreciation for their work.
• •Quality and Care as Standard: Especially for piercing jewelry, consistently use precise terms regarding materials (e.g., "implant-grade titanium ASTM-F136," "solid 14k gold") and aftercare, reflecting expertise and concern for the customer.
• •Visual-Verbal Harmony: Ensure the visual aesthetic (clean, artisanal, inspiring) is mirrored in the language. Use evocative and descriptive words that paint a picture and align with the high-quality imagery. Maintain a primarily appreciative, inspiring, and slightly sophisticated tone across all communications.

Social Perception

Positive Association with Quality Piercing, Curator of Unique Items, Trustworthy, Stylish & Aspirational

Copy Examples

• •Meet the hands that shape beauty. ✨ We're thrilled to welcome [Artist's Name] to the Sage et Rebelle family. Each piece tells a story of passion, earth, and fire, crafted with soul in the heart of [Region/Country]. Discover unique ceramics that bring artistry and responsible elegance to your home. #SageEtRebelle #ArtisanalHome #EuropeanCraftsmanship #SupportCreators #UniqueDecor
• •More than an accessory, it's a whisper of rebellion, a statement of grace. This [Product Name] earring, handcrafted by [Creator's Name], blends timeless [Material e.g., silver] with a modern edge. For the soul that is both sage and spirited. Wear your story. #SageEtRebelleJewelry #HandmadePassion #ConsciousLuxury #StoryInEveryPiece
• •Adorn Yourself. Responsibly. ✨ Explore our collection of exquisite piercing jewelry in implant-grade titanium and solid gold. Designed for beauty, crafted for healing. Sage sophistication meets your unique edge. #SageEtRebellePiercing #QualityPiercingJewelry #TitaniumJewelry #GoldPiercing #SafePiercing
• •Choose pieces with purpose. At Sage et Rebelle, we believe in the power of conscious consumption. Every item in our collection is a testament to enduring craftsmanship and mindful making. Invest in beauty that lasts, from creators who care. #ResponsibleShopping #SustainableStyle #SageLiving #ArtisanMade
• •Curate your rebellion. ✨ Mix, match, and express your unique vibe with Sage et Rebelle piercing jewelry. From subtle sage studs to bold rebel hoops, all in premium, body-safe materials. What’s your dream stack? #EarCuration #PiercingGoals #SageEtRebelleStyle #TitaniumPiercing #ExpressYourself #OOTDjewelry @[PartnerPiercingStudio]