Brand Tone

aspirational, mindful, feminine, and supportive

Brand Values

• •Empowerment
• •Conscious Living
• •Well-being & Comfort
• •Artisanal & Unique
• •Inspiration & Beauty

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the Sage Moon voice (e.g., aspirational, mindful, supportive, feminine, calm, empowering). Include preferred vocabulary (e.g., "conscious," "sacred," "empower," "inspire," "flow," "radiant") and words/phrases to avoid (e.g., overly technical jargon, aggressive sales language, slang that doesn't align).
• •Focus on "Her" Journey: Always write with the target customer in mind. How does this product or message support her desire for a beautiful, conscious, and empowered life? Frame benefits around her feelings and aspirations (e.g., "feel confident," "embrace your natural beauty," "find moments of peace").
• •Emphasize Values: Weave brand values like conscious living, empowerment, and well-being into product descriptions, social media captions, and email content. For example, highlight natural materials, small-batch production, or the intention behind a design.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. For Sage Moon, this means pairing bright, stylish, and feminine imagery with equally uplifting and mindful language.
• •Consistent Storytelling Across Platforms: Whether it's a product page, an Instagram story, a Facebook post, or an email, the core message and tone should feel consistent. While the format may change, the essence of Sage Moon's supportive and inspirational voice should remain recognizable.

Social Perception

a supportive and inspiring source for a conscious and stylish lifestyle

Copy Examples

• •Homepage Banner: "Live Beautifully, Inside & Out. Discover clothing and treasures that honor your spirit and style. Welcome to Sage Moon."
• •Product Description (for a natural fiber dress): "Flow through your day with grace in our [Dress Name]. Crafted from breathable, natural fibers and designed to move with you, it’s more than a dress – it’s an embrace of comfort and conscious style. Feel empowered, feel beautiful, feel you."
• •Instagram Post (featuring a new jewelry arrival): "Adorn yourself with intention. ✨ Our new [Jewelry Name] collection has arrived, each piece a small reminder of your inner light. Which one speaks to your soul? #SageMoonStyle #ConsciousLuxury #SacredAdornment"
• •Email Newsletter Subject: "Find Your Flow ✨ Inside: Styles to Inspire & Uplift"* Email Body Snippet: "At Sage Moon, we believe your wardrobe should be a source of joy and a reflection of your journey. This week, we’re highlighting pieces designed to bring comfort, beauty, and a touch of magic to your everyday. [Link to New Arrivals]"
• •About Us Snippet: "Sage Moon is more than a boutique; it's a curated space for the modern woman seeking to blend conscious living with effortless style. We choose pieces that not only look beautiful but feel good, supporting you in living your most authentic and inspired life."