Brand Tone

Warm and Welcoming, Personal and Passionate, Inspirational and Creative, Authentic and Down-to-Earth, Community-Oriented

Brand Values

• •Passion for Design & Home
• •Creativity and Craftsmanship
• •Authenticity
• •Community Connection
• •Simplicity and Coziness
• •Entrepreneurial Spirit and Determination

Best Practices

• •Tell Your Story: Consistently weave in the personal journey and passion behind Sage Lane Cottage and Farmhouse Flare Co. This builds authenticity and connection.
• •Use Warm & Inclusive Language: Employ words like "cozy," "warm," "friends," "community," "gather," and "heartfelt" to maintain a welcoming feel.
• •Highlight Craftsmanship and Uniqueness: Emphasize the care and thought that goes into sourcing or creating products, appealing to customers looking for items with character.
• •Stay Authentic to Farmhouse Values: Ensure copy reflects simplicity, comfort, and a connection to a more rustic, down-to-earth lifestyle. Talk about creating a haven and finding joy in the everyday.
• •Engage and Build Community: Ask questions, encourage sharing, and foster a sense of belonging in social media captions and blog posts, reflecting the brand's appreciation for its supportive community.

Social Perception

A provider of charming, rustic, and farmhouse-style home decor. A small business with a personal touch, run by someone passionate about their products. Engaged with its local community.

Copy Examples

• •Website Welcome Banner: "Welcome to Sage Lane Cottage, where passion for farmhouse charm meets heartfelt design. Discover decor that tells your story. From our family farm to your home."
• •Product Description (for a wooden sign): "Handcrafted with love and a touch of rustic flare, our 'Gather Together' sign is more than just decor – it's an invitation to create warm memories. Perfect for your cozy kitchen nook or welcoming entryway. Inspired by simple joys and the heart of the farmhouse."
• •Instagram Post Caption (showcasing a tiered tray): "Styling up our Sunday with this sweet tiered tray! ✨ Bringing a little bit of Farmhouse Flare Co. charm to every corner. What are your favorite little treasures to display? Share your ideas below! #SageLaneCottage #FarmhouseFlareCo #TieredTrayDecor #HomeDecorInspo #RusticCharm #CozyHome"
• •Facebook Event Promotion: "Join us at the farm! 🌿 Sage Lane Cottage is hosting a [Event Name] on [Date] from [Time]. Explore unique farmhouse finds, connect with local artisans, and soak in the simple beauty of country living. We can't wait to welcome you! #SageLaneCottageEvents #ShopLocal #FarmhouseCommunity #DillsburgPA"
• •Blog Post Introduction: "Hey friends! Lauren here, from Sage Lane Cottage. Ever since starting with my little blog, 'Farmhouse Flare,' I've been obsessed with finding and creating pieces that make a house feel like a home. Today, I'm so excited to share a simple DIY that will bring instant warmth to your space..."