Brand Tone

Nurturing & Supportive, Empowering, Knowledgeable & Expert, Passionate & Enthusiastic, Approachable & Friendly, Natural & Ethical

Brand Values

• •Education & Empowerment
• •Natural & Safe Ingredients
• •Sustainability & Environmental Consciousness
• •Creativity & Hands-On Experience
• •Quality & Efficacy
• •Passion & Authenticity
• •Community

Best Practices

• •Speak from a Place of Passion and Expertise: Let genuine enthusiasm for natural skincare and formulation shine through. Share knowledge generously but keep it accessible.
• •Focus on "You" (the Customer): Address the customer directly. Use words like "you," "your," and focus on the benefits *they* will receive (e.g., empowerment, knowledge, beautiful skin, a fun experience).
• •Use Empowering and Encouraging Language: Words and phrases like "discover," "unlock," "learn how to," "you can create," "feel confident" reinforce the empowering aspect of the brand.
• •Be Authentic and Transparent: Clearly communicate about ingredients, the learning process, and the brand's values (natural, sustainable, ethical).
• •Maintain a Nurturing and Supportive Voice: Especially when addressing beginners, ensure the language is welcoming, patient, and makes the process seem achievable and enjoyable. Highlight the supportive community aspect.

Social Perception

Trustworthy Experts, High-Quality Experience Provider, Empowering & Inspiring, Advocates for Natural & Sustainable Living, Friendly and Welcoming

Copy Examples

• •Headline: Unlock Your Inner Alchemist! ✨ Body: Tired of mystery ingredients and overwhelming choices? Discover the joy of crafting your own luxurious, natural skincare. Our hands-on workshops empower you with the knowledge to create safe, effective products tailored perfectly to *your* skin. Let's get creative! #SageBeauty #NaturalSkincare #DIYGlow
• •Headline: Know Your Skin, Nourish Your Skin. Naturally. Body: At Sage Cosmetic Coaching, we believe in the power of nature and the wisdom of knowing exactly what you put on your body. Join our expert-led sessions to learn the art of formulation with beautiful, ethically-sourced ingredients. Empowerment through education. Link in bio for upcoming workshops! #EthicalBeauty #SustainableSkincare #LearnWithSage
• •Headline: From Our Studio to Your Home: The Gift of Handmade. Body: Imagine creating beautiful, fragrant balms, serums, and masks with your own hands! Our supportive workshops provide all you need – from quality ingredients to expert guidance – to start your natural skincare journey. Perfect for you, or a thoughtful handmade gift. What will you create? #CreativeWorkshops #HandmadeWithLove #SageJourney
• •Headline: Passionate About Pure Skincare? So Are We! Body: For over 25 years combined, we've been nerding out over natural ingredients and effective formulations! Let us share our passion and knowledge with you in a fun, inspiring workshop. You'll leave with amazing products and the confidence to continue creating. Book your spot today! #SkincareNerds #NaturalPassion #SageExperts
• •Headline: Conscious Beauty Begins With You. Body: Make a positive choice for your skin and the planet. Our Sustainable Skincare Workshop guides you in creating beautiful products using eco-friendly practices and ingredients. Learn, create, and tread a little lighter on the Earth with Sage Cosmetic Coaching. #SustainableBeauty #EcoConscious #DIYRevolution