Brand Tone

Educational & Informative, Passionate & Enthusiastic, Approachable & Friendly, Authentic & Transparent, Community-Focused

Brand Values

• •Quality
• •Education
• •Producer-Focused
• •Customer Service
• •Passion for Coffee
• •Integrity & Hard Work
• •Faith
• •Family

Best Practices

• •Always Prioritize Education: Frame product descriptions, social media posts, and emails as opportunities to share knowledge about the beans, roasting process, or brewing. Ensure information is accurate and easy to understand.
• •Speak from Passion: Let genuine enthusiasm for coffee shine through. Use vivid, descriptive language that conveys the sensory experience of coffee. Share personal anecdotes or team experiences when appropriate.
• •Maintain an Encouraging and Inclusive Voice: Avoid jargon where possible, or explain it clearly. Make beginners feel welcome and supported, while still offering valuable insights for experienced roasters.
• •Highlight the "Why" - The Producers: Consistently weave in the narrative of supporting and showcasing coffee producers. This reinforces brand values and adds depth to the product.
• •Be Transparent and Authentic: Don't be afraid to share the journey, including the learning process. If discussing technical aspects, ensure they are explained in a way that benefits the customer's understanding and roasting skills.

Social Perception

Trusted Source for Quality Beans, Valued Educational Resource, Passionate and Knowledgeable, Supportive of Coffee Producers, Good Customer Experience

Copy Examples

• •Headline: Unlock the True Flavor of Coffee: Your Home Roasting Adventure Starts Here. Body: Tired of stale, uninspired coffee? At Sagebrush Unroasted, we believe the best cup starts with the bean, and you as the roaster. Explore our curated selection of premium green coffee beans from the world's finest farms. We provide the beans and the knowledge; you create the magic. Ready to transform your coffee experience?
• •Headline: From Cherry to Cup: We're Obsessed with Quality, So You Can Be Confident in Your Roast. Body: We don't just sell green coffee beans; we share stories of the dedicated producers behind every lot. Learn about the origin, processing, and unique flavor potential before you even start your roaster. Dive deep into the world of specialty coffee with Sagebrush Unroasted.
• •Headline: New to Home Roasting? We've Got You Covered! Body: Embarking on your home roasting journey is exciting, and we're here to guide you every step of the way. Our blog is packed with beginner-friendly guides, tips, and tricks. Plus, our passionate team is always happy to answer your questions. Let's roast something amazing together!
• •Headline: Taste the Difference: Why Freshly Roasted Coffee is a Game Changer. Body: Imagine the aroma of coffee beans just moments after their first crack, the unparalleled freshness, the nuanced flavors you've been missing. That’s the Sagebrush Unroasted promise. We source exceptional green beans so you can experience coffee at its peak.
• •Headline: Join Our Community of Passionate Home Roasters! Body: Share your triumphs, ask questions, and connect with fellow coffee enthusiasts. At Sagebrush Unroasted, we're more than just a bean supplier; we're a hub for learning and sharing the love of coffee. Follow us on [Social Media Links] and sign up for our newsletter for the latest arrivals and roasting insights.