Brand Tone

Friendly, Relatable, and Passionate, with a "Sassy" Western flair.

Brand Values

• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Authenticity and Passion
• •Community and Connection
• •Faith and Love

Best Practices

• •Lead with "Howdy!": Continue using friendly, southern-inspired greetings like "Howdy, y'all" to maintain a consistent and welcoming voice.
• •Tell the "Handmade" Story: In product descriptions and social posts, consistently reinforce that items are "handmade with love," "designed in the USA," or "stitched with passion."
• •Embrace the Sass: Don't be afraid to be playful and confident. Use winks, clever wordplay, and language that speaks to a bold, independent "cowgirl" spirit.
• •Speak to the "Cowgirl" Identity: Use inclusive language like "for every kind of cowgirl," "ranch hand," or "buckle bunny." This makes the target audience feel seen and understood.
• •Be Personal and Passionate: Regularly inject the founder's story and passion into the copy. Phrases like "From our family to yours" or "a dream I get to share with you" transform a transaction into a connection.

Social Perception

Overwhelmingly positive, concentrated within its own social media channels and website. Customers appreciate supporting a woman-owned small business and the personal narrative of the founder.

Copy Examples

• •Spill the tea? Nah, we'd rather spill the BBQ sauce. 😉 Our new 'BBQ Stain' tee is for the gals whose weekend plans are as saucy as their attitude. Handmade with love and a little bit of sass. Tap to shop before it as gone!
• •Festival season is calling, and your closet needs an answer! From punchy graphic tees to the trucker hats everyone as asking about, Sagebrush Style Co. has the handmade, head-turning looks you need. Shop the collection and get ready to shine under those stadium lights.
• •For Every Kind of Cowgirl. Bold, handmade styles designed in the USA to tell your story. Free Shipping on orders $65+.
• •Howdy! A little something new just for you...
• •A little bit patriotic, a whole lot of cute. This ain't your average trucker hat. Featuring a coquette-inspired bow and classic American pride, it as the perfect blend of sweet and spirited. Designed for summer days, rodeo nights, and celebrating in style. Handmade and ready to make a statement.