Brand Tone

sophisticated, elegant, and authoritative. It is also confident in its quality and heritage. There's an underlying warmth and personal touch

Brand Values

• •Quality Craftsmanship
• •Premium Materials
• •Timeless Design
• •British Heritage
• •Durability & Longevity
• •Customer Satisfaction
• •Attention to Detail

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in mentions of the brand's London roots, decades of experience, the "handmade" nature of products, and the skill of the artisans. Use terms like "artisanal," "meticulously crafted," "time-honoured techniques."
• •Use Sophisticated and Precise Language: Opt for elegant vocabulary. Describe materials and features with accuracy and evocative detail (e.g., "supple full-grain leather," "robust hardware," "sumptuous suede lining"). Avoid slang, overly casual phrases, or excessive jargon.
• •Highlight Quality and Durability: Focus on the longevity of the products and the premium nature of the materials. Position items as "investments" or "cherished pieces" that are "built to last."
• •Maintain an Understated Confidence: The tone should be assured and knowledgeable, reflecting expertise in leather goods, without being boastful or arrogant. Let the quality of the products and the brand's story speak for themselves.
• •Focus on Timeless Elegance: Stress the classic, enduring style of the designs. Appeal to a sense of lasting value and sophistication that transcends fleeting trends. Use phrases like "classic design," "timeless appeal," "enduring style."

Social Perception

A luxury brand, Traditional and Classic, Reputable and Trustworthy, An Investment, Good Quality, Specialist

Copy Examples

• •Experience enduring British craftsmanship. Our Chairman Leather Briefcase, handcrafted from the finest full-grain calfskin and secured with a signature combination lock, is an emblem of sophisticated professionalism, designed to accompany you through a lifetime of achievements.
• •For over two decades, SageBrown has been synonymous with timeless elegance and unparalleled leather artistry. Discover the London heritage woven into every stitch of our meticulously handcrafted collections.
• •The art of distinguished gifting. A SageBrown piece, exquisitely crafted from luxurious leather, offers a gesture of timeless appreciation and enduring quality. Explore our curated selection for unforgettable moments.
• •Elevate your everyday. The smooth touch of fine leather, the assurance of expert craftsmanship. Our [Product Name, e.g., Slim Credit Card Holder] in [Colour] – where quintessential British design meets daily sophistication.
• •Invest in more than an accessory; invest in a SageBrown legacy. Each piece is a testament to enduring style and the meticulous skill of our artisans, promising quality that is not just seen, but felt for years to come.