Brand Tone

The brand tone is empowering, educational, and mystical, balancing approachability with authority. It uses inclusive and encouraging language, making complex spiritual topics accessible. It is also deeply personal and community-oriented, fostering a sense of belonging.

Brand Values

• •Empowerment
• •Authenticity
• •Community
• •Modern Mysticism
• •Intentional Living

Best Practices

• •Lead with "You" and Empowerment: Frame copy around the customer's journey and power. Use active, empowering language like "Unlock your intuition," "Create your sanctuary," or "Harness your power," rather than just describing product features.
• •Blend the Mystical with the Modern: Use spiritual terms (e.g., "aura," "cleanse," "ritual") but explain them in a clear, accessible way. Ground esoteric concepts in practical benefits for a contemporary lifestyle (e.g., "for a less stressful workday," "to find clarity in your relationships").
• •Educate, Don't Just Sell: Maintain the role of a trusted guide by consistently sharing knowledge. For every promotional post, aim to have several educational ones (e.g., explaining a moon phase, the properties of an herb, or how to use a specific tool). This builds trust and community.
• •Embrace Your Story: Regularly reference the "Witch-owned" and "Women-owned" identity. This is a core differentiator that builds authenticity and connection with the target audience. Share snippets of the founders' passion and journey to reinforce the personal, community-driven nature of the brand.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the modern, clean, and magical aesthetic of the Instagram feed is reflected in the website design, email newsletters, and all other marketing materials. The language should always be inclusive, encouraging, and aligned with the core values of empowerment and intentional living.

Social Perception

Sage and Wyld is perceived as a trusted and authentic resource within the modern spiritual community. Its "Witch-owned" and "Women-owned" branding establishes credibility. Customers see the brand as a genuine guide and ally in their spiritual journey, with a professional, knowledgeable, yet approachable presence in the metaphysical market. There is a high level of customer satisfaction.

Copy Examples

• •Shield your energy. ✨ Our new 'Sanctuary' protection candle is hand-poured under the new moon with black tourmaline, blessed herbs, and an essential oil blend of cedar and frankincense. Light it to cleanse your space, fortify your aura, and create a sacred boundary against negativity. You are the keeper of your peace. #ProtectYourEnergy #SageAndWyld #ModernMysticism
• •Subject: Let Go & Glow Under the Full Moon Hi, mystic! This week’s full moon is a powerful opportunity to release what no longer serves you. Are you ready to make space for new magic? Our latest blog post guides you through a simple full moon ritual to help you harness this potent lunar energy. Plus, explore our curated Full Moon Ritual Kit—come with everything you need to cleanse, charge, and set new intentions. Embrace the cycle. #FullMoonRitual
• •Your journey into the world of crystals starts here. The 'Essential Magic' kit is thoughtfully curated for the budding mystic. It includes seven foundational stones—from clarifying Clear Quartz to grounding Hematite—each chosen to help you cleanse, protect, and amplify your intentions. Comes with a guide to each crystal's properties and a simple meditation to help you connect with their energy. This isn't just a collection of stones; it's the first step toward a more intentional life.
• •Unlock your intuition. 🔮 Whether you're pulling your first card or are a seasoned reader, the right deck makes all the difference. At Sage and Wyld, we source tarot and oracle decks that are as beautiful as they are powerful. Find the art that speaks to your soul and discover the answers that lie within. Shop our collection of modern, mystical decks now. #TarotReader #WitchOwned #SpiritualTools
• •Modern Mysticism for an Intentional Life. We provide the tools and wisdom you need to connect with your inner magic. Witch-owned, women-led. Welcome to our circle. Explore the shop.