Tono de Marca

Sophisticated, Passionate, and Approachable.

Valores de Marca

• •Quality & Craftsmanship
• •Convenience & Accessibility
• •Celebration & Connection
• •Passion
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Experience: Focus on the feeling and the moment the customer will have, not just the product's features. Use evocative and sensory language (e.g., "silky smooth," "a burst of citrus," "the perfect evening unwind").
• •Maintain Sophistication: Ensure the language is always polished and elegant. Avoid slang, overly casual abbreviations, or emojis that detract from the premium feel of the brand.
• •Emphasize Quality and Convenience: In product descriptions and ads, consistently pair the high quality of the ingredients with the ease of enjoyment. This combination is a core part of the brand's unique selling proposition.
• •Tell the Story: Weave the brand's passion for cocktails into the copy where appropriate. Mentioning the founder's journey or the inspiration behind a particular flavour adds authenticity and a personal touch that builds connection.
• •Engage with Approachable Warmth: When interacting directly with customers in comments, direct messages, or emails, maintain a friendly, appreciative, and helpful tone. This reinforces the idea that behind the sophisticated products is a passionate and approachable team.

Percepción Social

The public and customers perceive Sage & Thyme as a high-end, trustworthy brand that delivers on its promises. It is seen as a go-to for special occasion gifts and a reliable source for quality at-home cocktails. The beautiful presentation of their products contributes significantly to this perception, making it "Instagram-worthy" and shareable. The brand is viewed not just as a beverage company, but as a purveyor of experiences.

Ejemplos de Copy

• •Meet your new weekend ritual. Introducing The Ruby Rhapsody, a vibrant blend of premium gin, zesty pink grapefruit, and a subtle hint of rosemary. Perfectly balanced and ready to pour. Elevate your evening—link in bio to discover your new favourite.
• •Give the gift of impeccable taste. Our curated cocktail gift boxes are the perfect way to say 'thank you,' 'congratulations,' or simply 'you deserve this.' Beautifully packaged and filled with unforgettable flavours. Shop the collection now.
• •You asked, we listened. Our crowd-favourite Espresso Martini, made with rich, locally roasted coffee and premium vodka, is back in stock. Don't miss your chance to savour the perfect pour-over pick-me-up. Order yours before it's gone again!
• •Effortless entertaining, unforgettable cocktails. Be the host with the most, without the hassle. Our bar-quality pre-made cocktails mean less time mixing and more time making memories. Explore our range.
• •What's your Friday night vibe?