Tono de Marca

approachable, passionate, and youthful

Valores de Marca

• •Authenticity and Passion
• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Affordability
• •Community and Connection

Mejores Prácticas

• •Always Tell a Story: Whether it's the brand's origin, the inspiration behind a collection, or how a customer might wear a piece, storytelling reinforces the personal and passionate nature of the brand.
• •Use "You" and "We": Directly addressing the customer ("you") and speaking from the founders' perspective ("we") creates a conversational and approachable tone that fosters a sense of connection.
• •Highlight the "Handmade" Aspect: Consistently mentioning that the jewelry is "handmade," "handcrafted," or "lovingly curated" reinforces the values of quality and authenticity.
• •Focus on Empowerment and Expression: Use active and empowering language that encourages customers to express their individuality. Words like "bold," "unique," "stand out," and "celebrate" align with the brand's core message.
• •Maintain a Youthful and Passionate Voice: The copy should reflect the energy of its young founders. Keep the language fresh, enthusiastic, and genuine to resonate with the target audience.

Percepción Social

The public perceives Sage and Stone Jewels positively, valuing the handmade, unique nature of products. It is seen as a go-to for statement jewelry for various occasions, with the story of the young founders adding significant appeal, resonating with a similar demographic. Strong visual branding is also well-received.

Ejemplos de Copy

• •Unleash your inner spark. Our new collection is here, bringing you handcrafted pieces designed to tell your story. From bold leather wraps to delicate gemstone drops, find the perfect statement to express your unique style. Because you weren't made to blend in.
• •From a dorm room dream to a jewelry reality. We're Gracie and Molly, and we believe every piece of jewelry should have a soul. That's why we pour our passion into every single design at Sage and Stone. Wear a piece of our story.
• •Saddle up your style. This leather statement necklace brings a touch of western charm to any outfit. Handcrafted with genuine leather and a unique stone centerpiece, it's a nod to tradition with a modern edge. Perfect for concerts, festivals, or just a day you feel like standing out.
• •Game day just got more glamorous. Elevate your college colors with our one-of-a-kind statement earrings. Designed to be as bold and spirited as you are. Show your pride, your way.
• •Jewelry that feels like *you*. At Sage and Stone, we create more than just accessories; we craft confidence. Each piece is handmade with love and the goal of helping you shine. For a limited time, enjoy 15% off your next order and find the piece that speaks to you.