Brand Tone

Aspirational, Trendy, Feminine, Youthful, Approachable (in marketing)

Brand Values

• •Style & Trend-Consciousness
• •Femininity & Self-Expression
• •Accessibility (in terms of payment)
• •Customer Satisfaction (stated, but debated in reviews)

Best Practices

• •Know Your Audience, Speak Their Language: Use youthful, positive, and slightly informal language ("babe," "gorgeous," emojis where appropriate) that resonates with your target demographic while maintaining a stylish and aspirational feel.
• •Emphasize Femininity and Confidence: Use descriptive adjectives that evoke a sense of beauty, allure, and self-assuredness (e.g., "stunning," "dreamy," "effortlessly chic," "statement-making").
• •Stay Trendy and Current: Incorporate language that reflects current fashion trends and a sense of newness (e.g., "just landed," "hottest trends," "new collection").
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy aligns with the visual aesthetic of the brand (bohemian, vibrant, feminine). The words should enhance the feeling conveyed by the images and videos.
• •Be Authentic but Address Concerns (Crucial for Sage and Paige): While maintaining an aspirational tone, it's vital to build trust. This involves not just positive marketing copy but also transparent and responsive communication, especially regarding customer service. Acknowledging and visibly addressing negative feedback with a helpful and solution-oriented tone (even if handled separately from pure marketing copy) can contribute to a more trustworthy overall brand perception. The current discrepancy between marketing promises and some customer experiences is a significant risk.

Social Perception

Visually Appealing & On-Trend, Concerns about Quality & Customer Service, Mixed Reliability

Copy Examples

• •Instagram Post (New Arrival): "Stop scrolling babe ✨ Your dream dress just landed. The [Dress Name] is all about sun-drenched days and unforgettable nights. Get ready to turn heads. 😉 Shop link in bio! #SageAndPaige #NewCollection #BohoChic #FeminineStyle #MustHaveDress"
• •Email Subject Line (Sale): "🔥 Hot new looks just hit SALE! Don't miss out, gorgeous."
• •Product Description Snippet: "Flirty, feminine, and oh-so-fabulous. Our [Product Name] is crafted for the free spirit who loves to make a statement. With its delicate [feature, e.g., lace detailing] and flowing silhouette, you'll feel like a goddess wherever you go. Pair it with your favorite sandals for a dreamy daytime look or elevate it with heels for an enchanting evening."
• •Facebook Ad Copy: "Ready for a wardrobe refresh? ✨ Discover Sage and Paige's latest collection of effortlessly chic dresses, playsuits, and accessories designed to make you feel amazing. Shop Australia's hottest trends now and pay later with Afterpay! 👉 [Link to Website]"
• •Pinterest Pin Description: "Bohemian dreams are made of this 🌿✨ Flowy silhouettes, unique prints, and all the feminine vibes you need. Pin your faves from Sage and Paige! #BohoFashion #StyleInspo #SageAndPaigeStyle #FeminineDress #OOTD"