Brand Tone

spiritual, guiding, empowering, and mystical. It's also nurturing and supportive, aiming to create a "sacred haven" for customers on their "journey of healing and self-discovery."

Brand Values

• •Holistic Wellness & Self-Care
• •Spirituality & Ancient Wisdom
• •Healing & Personal Transformation
• •Intentionality & Love
• •Authenticity
• •Ethical Sourcing & Sustainability
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (spiritual, guiding, empowering, mystical, nurturing), including specific words to use and avoid. Share this with anyone creating content.
• •Embody the "Sacred Haven" Persona: Write as if you are a knowledgeable, compassionate guide within this sacred space. Use language that is inviting, supportive, and respectful of the individual's spiritual journey.
• •Focus on Transformation and Empowerment: Frame product and service descriptions around the benefits of healing, self-discovery, and personal growth. Highlight how your offerings can empower the customer.
• •Incorporate Storytelling and Symbolism: Weave in elements of ancient wisdom, ritual, and the symbolic meaning behind ingredients or practices. Connect with the customer on an emotional and spiritual level. The founder's heritage is a good source for this.
• •Maintain Consistency Across All Platforms: While the style might adapt slightly (e.g., more concise on TikTok), the core tone and values should remain consistent across the website, social media, emails, and any other customer touchpoints. Ensure the language always reflects intention, love, and a focus on the customer's well-being.

Social Perception

guiding and insightful spiritual resource. Users on TikTok engage positively with the spiritual content, suggesting they perceive the brand as a source of wisdom and healing. The brand aims to be perceived as a "sacred haven" and a supportive guide for personal transformation.

Copy Examples

• •Immerse yourself in sacred waters. Our [Product Name] ritual bath is more than a soak; it's a journey to cleanse your spirit, release what no longer serves, and emerge renewed. Crafted with intention, for your transformation.
• •Anoint your path with intention. The [Product Name] sacred oil, infused with ancient wisdom and healing botanicals, is your ally in grounding, protection, and spiritual connection. Embrace its power. Illuminate your journey.
• •Seeking clarity on your path? Allow the ancient wisdom of the Tarot to illuminate your next steps. Our Sacred Soul Sessions offer intuitive guidance to help you navigate life's crossroads and unlock your inherent power. Book your reading and find your answers.
• •Harness the Earth's energy. This [Crystal Name] is a beacon of [specific property, e.g., love, protection, clarity], chosen for its vibrant energy to support your unique journey. Let it guide you towards balance and well-being.
• •You are ready for the transformative work that will lead you to a life beyond your wildest dreams. At Sage + Gold Roots, we offer the tools and wisdom to support your sacred path. Explore our collections and begin your journey inward today. #SpiritualWellness #HealingJourney #AncientWisdom