Brand Tone

sophisticated, pure, and aspirational, with a confident, minimalist, clean, and direct voice aligning with luxury positioning.

Brand Values

• •Purity
• •Heritage & Craftsmanship
• •Nature
• •Premium Quality
• •Modernity & Simplicity

Best Practices

• •Embrace Minimalism: Use concise, powerful language. Avoid jargon, slang, or overly complex sentences. Let the quality of the product and the visuals speak for themselves.
• •Highlight Core Values in Every Message: Consistently weave in keywords related to purity, Iceland, nature, and craftsmanship. Whether in a hashtag or a sentence, these concepts should be ever-present.
• •Maintain a Premium Visual Identity: Ensure all visuals (photos, videos, graphics) are high-quality, clean, and adhere to the brand's minimalist, nature-inspired aesthetic. The visual tone is as important as the written one.
• •Educate, Don't Just Sell: Use content to inform the audience about what makes potato vodka unique, the benefits of the Icelandic water, or the art of craft distillation. This reinforces the brand's authority and justifies its premium positioning.
• •Engage with Sophistication: When responding to comments or questions, maintain a professional, friendly, and informative tone. Avoid overly casual emojis or language that could dilute the brand's sophisticated image.

Social Perception

Saga is perceived as a high-quality, craft vodka, described by consumers as smooth, creamy, and lightly sweet. It is viewed as a premium product, valued for its distinct character and suitability for upscale cocktails. Its Icelandic origin and gluten-free nature are strong positive differentiators.

Copy Examples

• •Born from fire, filtered by ice. The pure taste of Iceland, captured in a bottle. Discover Saga.
• •The Spirit of Iceland. Experience the exceptionally smooth, creamy taste of our family-owned potato vodka. Naturally gluten-free.
• •Elevate Your Martini. The secret to a better cocktail is a better vodka. Saga’s potato-based spirit offers a uniquely smooth and creamy texture that transforms any classic. Taste the difference.
• •Purity you can taste. Crafted with Icelandic geothermal water for an unmatched smoothness. #SagaVodka #PotatoVodka #GlutenFree
• •Step 1: Start with pure Icelandic spirit. Step 2: Add your craft. Step 3: Enjoy perfection. #SagaVodka #CraftCocktails #Vodka