Brand Tone

Authoritative & Expert, Innovative & Forward-Looking, Professional & Corporate, Reliable & Trustworthy, Proud & Confident, Responsible & Committed, Inspirational

Brand Values

• •Innovation
• •Excellence
• •Customer Focus
• •Responsibility
• •Global Collaboration/Partnership
• •People-Centric
• •Long-term Vision

Best Practices

• •Develop a Comprehensive Brand Style Guide: This document should explicitly define the brand's voice, tone for different contexts (e.g., formal reports vs. social media), approved terminology, and even grammar preferences. It serves as the central reference for all content creators.
• •Prioritize Clarity and Precision: Given Safran's high-tech and safety-critical industries, all communications must be clear, unambiguous, and accurate. Avoid jargon where possible for broader audiences, or explain it clearly.
• •Emphasize Innovation and Forward-Thinking: Consistently weave in themes of research, development, future solutions, and technological leadership. Showcase how Safran is not just keeping pace but setting the agenda.
• •Balance Technical Detail with Broader Impact: While catering to expert audiences, also articulate the wider benefits of Safran's technologies – how they contribute to safer travel, a more sustainable world, or enhanced security. Make the complex relatable.
• •Maintain Professionalism and Authority: Even in more engaging or visual content, the underlying tone should reflect Safran's status as a serious, credible, and leading international group. Ensure all copy is well-written, proofread, and factually correct.

Social Perception

Industry Leader, Technologically Advanced, Critical Infrastructure Provider, Reputable & Established, Increasingly Eco-Conscious, Good Employer (generally), Strategic National Asset (for countries like France)

Copy Examples

• •Headline for an Innovation Showcase: Engineering Tomorrow's Skies: Discover Safran's Latest Breakthroughs in Sustainable Aviation. Our commitment to innovation is redefining flight for a greener future. [Learn More]
• •Social Media Post (LinkedIn) about a new contract: Safran is proud to partner with [Airline Name] to equip their next-generation fleet with our industry-leading [Product Name]. This collaboration underscores our shared commitment to efficiency, reliability, and a superior passenger experience. #Aerospace #Innovation #Partnership
• •Excerpt for a Careers Page: Shape the Future with Safran. Join a global team of experts dedicated to pushing the boundaries of technology in aerospace, defense, and space. Here, your ingenuity drives progress, and your career takes flight. Explore opportunities to make a tangible impact.
• •Opening for a Sustainability Report: Navigating Towards a Responsible Future. At Safran, our dedication to technological excellence is intrinsically linked to our commitment to the planet and society. We are actively pioneering solutions to decarbonize aviation and operate with the utmost integrity. This is our promise.
• •Tagline for a Defense Technology Feature: Safran: Precision. Protection. Performance. Advancing defense capabilities with trusted, cutting-edge technology for a more secure world.