Brand Tone

friendly, knowledgeable, and trustworthy

Brand Values

• •Natural and Pure
• •Family and Faith
• •Health and Wellness
• •Education and Empowerment
• •Quality and Sustainability
• •Customer Care

Best Practices

• •Always lead with the 'why': Start with the story of the family's journey to a healthier life to build an immediate connection.
• •Use 'we' and 'our family': This reinforces the brand's identity as a family-run business and builds a sense of community.
• •Educate, don't just sell: Provide valuable information about the benefits and uses of the products to empower customers.
• •Emphasize purity and natural ingredients: Consistently mention the 100% pure and natural quality of the oils.
• •Maintain a warm and approachable voice: Write as if you are offering advice to a friend, keeping the tone friendly, knowledgeable, and sincere.

Social Perception

The public perception of Saffron Herb Co. appears to be positive. Customer reviews and online mentions highlight the quality of their products and the passion and knowledge of the owners, particularly Jennifer, who is a Master Herbalist and Aromatherapist. Customers appreciate the fast shipping and the personal touch of a family-run business. The brand is seen as a trustworthy source for high-quality essential oils, especially by those looking for natural wellness solutions. Their direct-to-consumer model is also a point of appreciation for some customers.

Copy Examples

• •Unwind after a long day with our new 'Mountain Calm' blend. Inspired by the serene Tennessee mountains we call home, this blend of lavender, chamomile, and frankincense is your family's go-to for finding a moment of peace. Pure, natural, and made with love.
• •Your smile deserves the best nature has to offer. Our Herbal Dentist™ Tooth & Gum Oil, crafted from a family recipe, naturally supports your oral health. Experience the pure power of almond, clove, and peppermint.
• •From sustainable farms around the globe to our home in Tennessee, we ensure every bottle of Saffron Herb Co. essential oil is 100% pure and natural. We believe in quality you can trust, because our family uses it too.
• •Don't let seasonal sniffles get you down. Discover how our 'Breathe' essential oil blend can help you maintain clear airways and breathe easier this spring. A natural solution from our family to yours.
• •Ready to start your natural wellness journey? For a limited time, get our 'Fave Five' starter set and discover the essential oils our family can't live without. Your path to a healthier life, one drop at a time, starts here.