Brand Tone

Professional and Expert, Helpful and Customer-Oriented, Direct and Informative, Reliable and Trustworthy

Brand Values

• •Safety
• •Quality
• •Customer Focus & Service
• •Australian Made/Owned
• •Practicality and Economy

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, providing necessary technical details (like compliance standards, dimensions, material benefits) without being overly jargonistic. Focus on how the product solves a customer's problem (safety, compliance, durability).
• •Maintain a Helpful and Approachable Voice: Even when discussing technical products, use language that is supportive and shows a willingness to assist. Phrases like "We're here to help," "Contact us for expert advice," or "Ensuring a smooth installation" can reinforce this.
• •Emphasize Core Values: Consistently weave in key values like "safety," "quality," "Australian-made," and "reliability" into product descriptions, 'About Us' content, and customer communications.
• •Be Direct and Transparent: Clearly state what products do, their benefits, and also any limitations or specific application suitability (as seen in their "What we don't offer" section). This builds trust.
• •Use Customer Testimonials Authentically: Let the positive experiences of existing customers (like those seen in reviews) speak to the brand's reliability and product effectiveness. Incorporate snippets or themes from genuine reviews into marketing materials where appropriate.

Social Perception

Positive Customer Experiences, Reliable Supplier, Specialist/Expert, Limited Broader Public Awareness

Copy Examples

• •Headline: Secure Your Steps with Australian-Made Quality. Body: Don't compromise on safety. Safety Stride offers expertly crafted, non-slip aluminium stair nosing, manufactured in Australia to meet rigorous safety standards. Protect your family, employees, and visitors with a solution built to last. Enquire today for a cut-to-size quote.
• •Headline: The Clear Choice for Stair Safety and Compliance. Body: Navigating building codes can be complex. Safety Stride makes it simple. Our AS1428.1 compliant stair nosing ensures safety and visibility, with options for every application – from residential to high-traffic commercial spaces. Get expert advice and the right fit for your project.
• •Headline: Quality That Lasts. Safety You Can Trust. Body: Since 2005, Safety Stride has been dedicated to preventing slips and falls with premium stair safety solutions. Our robust aluminium profiles and durable non-slip inserts offer peace of mind and lasting performance. Experience the Safety Stride difference.
• •Headline: Your Project, Our Priority: Custom Solutions & Expert Support. Body: From DIY home improvements to large-scale commercial builds, Safety Stride provides more than just products. We offer tailored solutions, including pre-drilling and custom cutting, backed by responsive customer service to ensure your installation is seamless. Let's make your stairs safer, together.
• •Headline: Invest in Safety, Invest in Australian Made. Body: Choose Safety Stride for high-quality, Australian-made aluminium stair nosing. We support local manufacturing while delivering superior safety products designed for durability and compliance. Get a quote for your project and step confidently.