Brand Tone

Authoritative & Expert, Confident & Reassuring, Professional & Serious, Innovative & Advanced, Supportive & Solution-Oriented

Brand Values

• •Safety/Protection
• •Innovation
• •Quality
• •Trust
• •Customer Focus (Service & Partnership)
• •Durability & Performance
• •Wearability (Comfort & Dexterity)

Best Practices

• •Prioritize Protection & Performance: Always lead with the safety benefits and how the product performs under specific hazardous conditions. Use strong, confident language when describing protective features.
• •Highlight Innovation & Technology: Regularly reference the advanced materials (e.g., SuperFabric®, IR-X® Impact Exoskeleton™) and unique design features that set HexArmor apart. Explain *how* these technologies benefit the user.
• •Speak with Authority, Not Arrogance: Convey expertise and leadership in the safety field. Back up claims with facts, certifications, or references to the rigorous testing and development process.
• •Emphasize Trust & Reliability: Use language that builds confidence and reassures customers that they are making a sound investment in their safety and well-being. Customer testimonials can be powerful here.
• •Maintain a Professional and Respectful Voice: While confident, the tone should always reflect the seriousness of workplace safety and respect for the hardworking individuals who rely on the products. Avoid overly casual or flippant language.

Social Perception

High-Quality, Premium PPE; Reliable Protection; Innovative; Specialized; Worth the Cost

Copy Examples

• •Headline: Uncompromising Safety. Unrivaled Innovation. Body: Your hands face the toughest jobs. HexArmor’s advanced SuperFabric® technology delivers industry-leading cut and puncture resistance, so you can work with confidence. Don’t just wear a glove, wear a shield. SafetyGloves by HexArmor: Protection Perfected.
• •Headline: Built for the Hazard. Designed for the Hand. Body: At SafetyGloves by HexArmor, we believe ultimate protection shouldn't come at the cost of comfort or dexterity. Our gear is engineered for the most demanding environments, offering a superior fit that lets you focus on the task, not your PPE. Experience the HexArmor difference.
• •Headline: Zero Compromises on Safety. Zero Recordables is the Goal. Body: We partner with workers like you to create PPE that stands up to real-world risks. From impact protection to extreme cut resistance, our gloves are trusted to reduce injuries and keep you safe. Invest in your safety with SafetyGloves by HexArmor.
• •Headline: The Science of Safety. The Art of Wearability. Body: Decades of innovation and a relentless pursuit of the highest safety standards go into every HexArmor product. Our advanced materials and ergonomic designs mean you get maximum protection that you’ll actually want to wear. Gear up with confidence.
• •Headline: Your Toughest Tasks Met with Superior Protection. Body: Don’t let your gear be your weak link. SafetyGloves by HexArmor provides premium, purpose-built PPE designed to handle extreme conditions. From heavy-duty impact gloves to precision-handling cut-resistant options, find your perfect fit for a safer workday. Shop now for expert-recommended safety solutions.