Brand Tone

professional, knowledgeable, and reliable

Brand Values

• •Quality
• •Expertise
• •Customer-Centric Service
• •Reliability
• •Safety

Best Practices

• •Maintain a Professional Tone: All communications should be clear, concise, and professional. Avoid overly casual language, slang, or humor that could detract from the brand's image of expertise and reliability.
• •Emphasize Core Values: Consistently integrate the core values of quality, safety, and expertise into all copy. Use terms like "E-marked," "certified," "high-quality," and "expert team" to reinforce these principles.
• •Focus on the Customer's Needs: Frame the benefits of SGI's products from the customer's perspective. Highlight how the quality and reliability of the glass will benefit their projects, save them time, and ensure a safe, professional finish.
• •Be Confident and Authoritative: The copy should reflect SGI's position as a leader in its field. Use confident language that showcases their knowledge and experience without being arrogant.
• •Ensure Consistency Across All Platforms: While SGI currently lacks a social media presence, should they choose to create one, the tone and messaging must be consistent with their website and other communications. This creates a unified and trustworthy brand identity.

Social Perception

Overwhelmingly positive within its specific customer base, seen as a reputable and dependable supplier of specialized vehicle glass, with reputation primarily built on direct customer experiences and word-of-mouth.

Copy Examples

• •The Clear Choice for Vehicle Converters. When precision and safety are non-negotiable, industry leaders trust SGI. Our E-marked, European-quality curved glass ensures a perfect, fault-free fit for your vehicle conversions, every time.
• •Your Vision, Our Expertise. From a single window to a full fleet, our knowledgeable team is here to guide you to the perfect glass solution. We provide dedicated support and after-sales service, ensuring your complete satisfaction.
• •Quality You Can See. Safety You Can Trust. All our vehicle glass is fully certified and E-marked, meeting the highest safety standards. With SGI, you're not just buying a window; you're investing in peace of mind.
• •Global Reach, Personalized Service. We deliver our high-quality vehicle windows worldwide, expertly packed to arrive in pristine condition. No matter your location, you’ll receive the dedicated service that sets SGI apart.
• •The Leading Edge in Specialist Vehicle Glass. As the UK's premier supplier for ambulance windows and other specialist conversions, we have the expertise to meet your exact requirements. Contact us to discover the SGI difference.