Brand Tone

Informative, reassuring, and trustworthy. Focus on safety and expertise, while also being warm and understanding towards parents.

Brand Values

• •Safety
• •Quality
• •Innovation
• •Trust
• •Comfort
• •Reliability

Best Practices

• •Use terms like 'protection,' 'secure,' 'tested,' and 'safe' consistently.
• •Avoid overly technical jargon where possible, or explain it clearly.
• •Use warm, understanding language that builds trust and conveys that the brand cares about their child's well-being.
• •Maintain an informative and helpful stance across all communication.
• •Be Consistent Across All Platforms: While the format may change (e.g., more visual on Instagram, more informational on the blog), the core tone of reassurance, expertise, and care should remain consistent.

Social Perception

Babyauto is generally perceived positively for offering good value, ease of installation (especially with Isofix), comfort, and safety features. However, some customers seek more comparative safety data and independent testing information.

Copy Examples

• •"At Babyauto, your child's safety is our priority. With over 25 years of innovation, we're dedicated to providing the highest quality car seats that exceed safety standards."
• •"Our car seats undergo rigorous testing, including collaboration with the University of Zaragoza and Motorland's Impact Laboratory, to ensure maximum protection for your little one."
• •"Featuring a 5-point harness and side-impact protection, our car seats comply with ECE R44/R129 and i-Size regulations, giving you peace of mind on every journey."
• •"The Babyauto Babyblog is your go-to resource for expert advice and tips on child car safety, helping you make informed decisions for your family."
• •"Experience the comfort and security of Babyauto car seats. Designed with your child's well-being in mind, our seats provide a safe and comfortable ride, allowing you to focus on creating lasting memories."