Brand Tone

Professional and Reliable, Customer-Focused and Helpful, Approachable and Friendly, Confident

Brand Values

• •Quality
• •Customer Satisfaction
• •Reliability and Trustworthiness
• •Customization and Personalization
• •Experience and Expertise

Best Practices

• •Prioritize Clarity and Professionalism: Use clear, straightforward language that reflects expertise. Avoid jargon where possible, or explain it if necessary. Ensure all communications are error-free.
• •Emphasize Reliability and Quality: Consistently mention the durability of products, the quality of materials and customization, and the experience backing the brand. Use phrases that inspire confidence.
• •Maintain a Customer-Centric Approach: Frame benefits from the customer's perspective. Use "you" and "your team." Highlight ease of service, support, and how the products solve customer problems or enhance their business.
• •Be Solution-Oriented and Helpful: Even in promotional copy, offer solutions (e.g., "Need help with your logo? Our design team is here for you"). Reinforce the idea that the company is easy to work with and supportive.
• •Showcase Trust Through Testimonials and Experience: Integrate snippets of positive customer feedback or allude to their large base of satisfied customers and years of experience to reinforce trustworthiness and social proof.

Social Perception

Highly Positive Customer Perception: Customers overwhelmingly perceive Safe-T-Rex as a reliable provider of high-quality custom workwear with excellent customer service. They are seen as easy to deal with, professional, and delivering good value. Trusted Partner: Businesses view them as a "trusted partner" for their uniform needs and their "go-to" supplier. Supportive of Other Businesses: They are seen as helping businesses, including small business owners, enhance their professional image and brand identity through customized workwear.

Copy Examples

• •Headline: Your Crew, Our Priority: Quality Workwear That Works as Hard as You Do. Body: At Safe-T-Rex, we deliver more than just uniforms; we provide lasting quality and a professional look you can trust. With over 30 years of expertise, we make outfitting your team with custom-branded gear simple and reliable. Get your free artwork setup today!
• •Headline: Stand Out & Stay Safe: Custom Hi-Vis Gear Built for Australian Conditions. Body: Ensure your team is seen and safe with our premium range of hi-vis workwear. Personalised with your logo, our durable garments meet industry standards and are designed for comfort and longevity. Experience the Safe-T-Rex difference – quality you can rely on, day in, day out.
• •Headline: Don't Just Wear It, Own It. Custom Uniforms That Build Your Brand. Body: Your workwear is a statement. Let Safe-T-Rex help you make it a powerful one. Our expert in-house design team and advanced printing/embroidery ensure your logo looks sharp and lasts. Join 5000+ satisfied Australian businesses.
• •Headline: The Perfect Fit for Your Team & Your Budget. No Fuss, Just Quality Workwear. Body: Getting the right workwear shouldn't be a hassle. Safe-T-Rex offers an easy online ordering process, transparent pricing, and customer service that’s always ready to help. We’ll even call to confirm details, ensuring your order is perfect.
• •Headline: Experience the Safe-T-Rex Standard: Quality. Customisation. Care. Body: For years, Australian businesses have trusted Safe-T-Rex for top-quality, personalised workwear. From robust safety gear to smart corporate attire, we’re committed to excellence in every stitch and print. Discover why we're the go-to for professional workwear.