Brand Tone

Empathetic & Caring, Empowering & Confident, Modern & Approachable, Reassuring & Trustworthy, Community-Oriented

Brand Values

• •Safety & Security
• •Empowerment of Women
• •Non-Violence
• •Proactiveness & Preparedness
• •Giving Back
• •Quality & Reliability

Best Practices

• •Speak from a Place of Empathy and Understanding: Always address the genuine safety concerns of your audience with a caring and supportive voice. Acknowledge their feelings and position Birdie as a solution born from similar concerns.
• •Focus on Empowerment, Not Fear: While acknowledging potential dangers, frame the narrative around confidence, strength, and the ability to take control. Birdie isn't just about avoiding a threat, but about living more freely.
• •Maintain an Approachable and Modern Voice: Use clear, direct language. Avoid overly technical jargon. The tone should reflect the stylish, user-friendly nature of the product. Incorporate language used by your community (e.g., testimonials, user stories).
• •Highlight Trust and Reliability Consistently: Emphasize the product's effectiveness (loud siren, bright light), its quality (hand-tested), and the positive experiences of other users. Reinforce that Birdie is a dependable tool.
• •Weave in the "By Women, For Women" Narrative and Mission: Subtly remind the audience of the brand's origin and its commitment to supporting women. This builds connection and reinforces the values of community and giving back.

Social Perception

Positive & Respected, Trustworthy, Giftable & Recommended, Innovative, Supportive of Women

Copy Examples

• •Headline: Your Safety. Your Power. Your Birdie. Body: Walk confidently, live freely. Birdie is more than an alarm; it’s your pocket-sized protector, ready with a piercing siren and bright strobe light to command attention when you need it most. Because your peace of mind is everything. Call to Action: Carry Confidence. Shop Birdie.
• •Headline: Created by Sisters, For Our Sisters. Body: We get it. As moms, we wanted something to keep our daughters safe and empowered. That’s why we created Birdie – the stylish, non-violent safety alarm that gives you a voice and helps you reclaim your space. Join the flock. Call to Action: Feel Safer Today.
• •Headline: Small Alarm, Big Impact. Body: Don't let its vibrant colors fool you. Birdie packs a powerful 130dB punch, as loud as a jet engine, to stop potential threats in their tracks and bring help running. It’s simple to use, TSA-approved, and always there for you. Call to Action: Get Your Birdie & Go.
• •Headline: More Than Safety. It's a Movement. Body: With every Birdie, you’re not just choosing personal safety; you’re supporting a mission. We proudly donate 5% of our profits to partner organizations dedicated to women's safety, shelter, and health. Empower yourself, empower others. Call to Action: Join Us. Make a Difference.
• •Headline: Unbox Peace of Mind. Body: For late-night walks, solo jogs, new adventures, or just everyday assurance. Birdie is the beautifully designed, fiercely effective companion that says, "I'm prepared." Gift it to a loved one, or empower yourself. Call to Action: Discover the Birdie Collection.