Brand Tone

Personal & Approachable, Artistic & Passionate, Trustworthy & Quality-Focused, Elegant & Timeless, Ethical & Sustainable

Brand Values

• •Craftsmanship
• •Customer Collaboration & Personalization
• •Artistic Integrity & Passion
• •Quality & Durability
• •Ethical & Sustainable Practices
• •Building Relationships

Best Practices

• •Emphasize the "Why": Always circle back to Sadie Jo's passion for handcrafted jewelry and her journey. This personal story is a key differentiator and resonates with the artistic and approachable tone.
• •Use Collaborative & Inclusive Language: When talking about custom designs, use words like "collaborate," "your vision," "together," "we'll create." This reinforces the personal and customer-centric value.
• •Highlight Quality & Craftsmanship Details: Instead of just saying "high quality," briefly mention aspects like "hand-carved," "ethically sourced materials," "polished finish," or the "lost-wax casting" process when appropriate, to showcase expertise and dedication.
• •Maintain a Warm, Trustworthy, and Slightly Elegant Voice: Copy should feel like a conversation with a knowledgeable and passionate artist who genuinely cares about creating something beautiful and lasting for the client. Avoid overly casual slang but maintain approachability.
• •Showcase Customer Stories (with permission): Incorporate snippets of positive customer experiences or showcase custom pieces with the story behind them. This authentically reflects the brand's perception and values, reinforcing trust and emotional connection.

Social Perception

Highly Positive, Seen as Talented & Creative, Trustworthy & Reliable, Creates Meaningful Pieces, Personal Connection

Copy Examples

• •Headline: Your Story, Beautifully Crafted. Body: At Sadie Jo Jewelry Co., we believe fine jewelry should be as unique as you are. Let's collaborate to design a handcrafted piece that tells your story, made with passion and precision in sunny Orange County. Call to Action: Book Your Custom Design Consultation.
• •Headline: More Than Just Jewelry. It's a Part of You. Body: Discover ethically sourced, sustainably made gold and silver pieces designed to be layered, loved, and lived in. Each Sadie Jo creation is a testament to timeless elegance and personal expression. Call to Action: Explore Our Collections.
• •Headline: The Art of a Dream, Realized in Metal & Stone. Body: From a whisper of an idea to a cherished heirloom, Sadie Jo works with you every step of the way. Experience the joy of co-creating a bespoke piece that perfectly captures your vision. Call to Action: Learn About Our Custom Process.
• •Headline: Handcrafted with Heart, Designed for Forever. Body: Sadie Jo Delawder pours her passion and expertise into every ring, necklace, and earring. Feel the difference of true craftsmanship and wear a piece that's as authentic and enduring as your own style. Call to Action: Meet Sadie Jo & Our Story.
• •Headline: Elevate Your Everyday with Conscious Luxury. Body: Sadie Jo Jewelry Co. offers more than just adornment; we offer artfully designed pieces, handcrafted with ethical practices and a commitment to quality that lasts a lifetime. Mix, match, and make them your own. Call to Action: Shop Handcrafted Jewelry.