Brand Tone

Empowering, youthful, positive, authentic, and supportive. Brave and fearless.

Brand Values

• •Empowerment of Girls
• •Mental Hygiene & Well-being
• •Authenticity
• •Functionality & Lifestyle-Oriented Products
• •Clean & Conscious Ingredients/Practices
• •Social Impact & Giving Back

Best Practices

• •Speak Their Language (Authentically): Use language that resonates with Gen Z girls – be positive, encouraging, and relatable. Avoid overly corporate or condescending tones. Incorporate current, relevant slang or expressions naturally, not forced.
• •Focus on Empowerment, Not Flaws: Always frame messaging around strength, capability, and self-care rather than "fixing" problems or highlighting insecurities. Celebrate individuality and diverse lifestyles.
• •Integrate Mental Well-being: Consistently weave in the "mental hygiene" aspect. Offer tips, affirmations, or gentle reminders about the importance of mental health alongside physical care.
• •Highlight "By Girls, For Girls": Remind the audience of the brand's origin and that it's created from their perspective, understanding their unique needs and challenges.
• •Be Visually Consistent & Youthful: Ensure all visual content (social media posts, website imagery) aligns with the youthful, vibrant, and positive tone. Use bright colors, authentic portrayals of girls, and user-generated content where appropriate.

Social Perception

SadieB is generally perceived as an innovative and inspiring brand that resonates with its target audience of Gen Z girls. Customers and media view it as a positive force in the personal care industry, challenging traditional beauty narratives and promoting a healthier approach to self-care and mental well-being. The "girl-founded" and "girl-powered" aspect is widely recognized and celebrated. The quality of the products, especially the fragrances and effectiveness for different hair types, is frequently praised by users. Their rapid success, including launching in Target, is seen as a testament to the brand's appeal and the relevance of its mission.

Copy Examples

• •Headline: Your Shower Routine Just Became Your Superpower. ✨ Body: SadieB is more than just personal care. It's mental hygiene, it's girl power, it's YOU, unleashed. Fuel your day, your way. #SadieBCares #PoweredByGirls
• •Headline: For the Girls Getting Things Done. 🚀 Body: Whether you're crushing goals as a Go-Getter, tackling adventures, owning the game as an Athlete, or bringing visions to life as a Creator – we've got the (amazing-smelling!) care your hair and body deserve. What's your vibe today? #SadieBLifestyle #GirlCare
• •Headline: Messy Hair, Don't Care? We Get It. (But We Can Help!) 😉 Body: Life's too short for bad hair days OR bad vibes. Our clean, effective formulas are made for *your* lifestyle, helping you feel good from the inside out. Turn your shower into an uplifting reset! #RealGirlCare #SadieBReset
• •Headline: More Than Just Pretty. You're Powerful. Body: At SadieB, we're flipping the script. It's not about "fixing" you; it's about celebrating you. Our products are designed to support your amazing journey, every single day. Let's care for our whole selves – body + mind. 💖 #MentalHygieneMatters #SadieBEmpowers
• •Headline: Obsession-Worthy Scents. Guilt-Free Ingredients. Body: Yep, you can have both! Our salon-grade formulas are vegan, cruelty-free, and packed in recycled bottles. Because caring for yourself and the planet should feel *this* good. Find your new favorite at SadieB.co or Target! 🎯 #CleanBeauty #SadieBLove