Brand Tone

Sophisticated & Elegant, Minimalist & Clean, Conscious & Mindful, Authentic & Transparent, Understated & Confident

Brand Values

• •Sustainability
• •Quality Craftsmanship
• •Timeless Design
• •Ethical Production
• •Mindful Consumption
• •Simplicity & Functionality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., sophisticated, conscious, minimalist), along with "do's and don'ts" for language, specific word choices to favor or avoid, and sentence structure (e.g., prefer clear, concise sentences).
• •Prioritize Value-Driven Language: Consistently weave in terms related to your core values: "sustainable," "craftsmanship," "timeless," "conscious," "quality," "mindfully made." Ensure these are not just buzzwords but are substantiated by your practices.
• •Focus on "Show, Don't Just Tell": Instead of just saying "we are sustainable," describe the vegetable-tanning process, the European production, or the durability of the materials. This makes the claims more tangible and believable.
• •Maintain Visual and Textual Harmony: Ensure the copy on your website, social media, and ads aligns with the minimalist, high-quality aesthetic of your visuals. The words should feel like a natural extension of the images.
• •Speak to Your Target Audience: Understand who you are talking to – likely individuals who appreciate design, quality, and sustainability. Use language that resonates with their intelligence and values, avoiding overly casual slang or aggressive sales tactics. The tone should be respectful and informative.

Social Perception

Positive & Respected, Niche Appeal, Trusted for Quality, Aspirational yet Accessible, Associated with "Slow Fashion"

Copy Examples

• •Crafted to journey with you. Our [Product Name] bag, made from select vegetable-tanned leather, embodies a quiet luxury that only deepens with time. Discover enduring style, consciously made. #SadeBerlin #TimelessLeather #SustainableLuxury
• •More Than a Bag. It's a Commitment. To sustainable materials, to European craftsmanship, to pieces designed to last. Explore the Sade Berlin difference.
• •Introducing the latest expressions of Sade Berlin: where minimalist design meets mindful making. Discover new silhouettes, crafted with the same dedication to quality and sustainability you've come to expect. Designed for life, made with respect.
• •Sade Berlin: Born from a desire for timeless accessories and a respect for our planet. We partner with a family-run manufactory in Poland, ensuring every piece is crafted with care and integrity. Learn our story and find your forever bag.
• •The [Product Name] Crossbody: An ode to simplicity and function. Vegetable-tanned leather molds to your life, while its clean lines ensure it remains a staple for years, not seasons. Responsibly crafted for the discerning individual.