Brand Tone

Rugged, authentic, and aspirational. It speaks directly to a customer who values outdoor activities and the Western lifestyle.

Brand Values

• •Heritage
• •Adventure
• •Quality
• •Customer-Centricity

Best Practices

• •Develop a Brand Lexicon: Create and consistently use a list of words and phrases that align with the brand, such as 'rugged,' 'heritage,' 'authentic,' 'built for the wild,' 'ranch-ready,' and 'spirit of the West.'
• •Tell a Story: Infuse the brand's origin story of transitioning from a Texas building materials company into product descriptions and marketing copy to reinforce authenticity.
• •Focus on Lifestyle, Not Just Products: Frame the apparel as essential gear for a specific lifestyle (hunting, ranching, outdoor adventure). The copy should sell the experience that the product enables.
• •Maintain Authenticity: Avoid corporate jargon. The tone should be down-to-earth and relatable, as if coming from someone who genuinely lives the Western outdoor lifestyle.
• •Highlight Core Value Propositions: Consistently feature key benefits like 'Free Shipping,' 'Premium Quality,' and 'Texas-Inspired' across all marketing channels to build brand recognition and trust.

Social Perception

Due to the absence of customer reviews, social media engagement, and third-party mentions, the social perception of Saddleback Supply Company is currently a blank slate. The brand has not yet established a significant enough online presence to be discussed or reviewed by the general public.

Copy Examples

• •Your Next Adventure is Calling. Gear Inside.
• •Wear Your Roots. Our 100% cotton graphic tees are made for those who live by the code of the West.
• •From sunrise on the ranch to a bonfire with friends, this is your go-to snapback. Built tough, just like the folks who wear it. Free shipping, always.
• •Wild and free isn't just a state of mind—it's a way of life. Gear up and get out there. #SaddlebackSupply #WesternWear #OutdoorLife
• •Premium Western & Outdoor Gear. Built for the wild, delivered for free.