Brand Tone

empowering, conscious, and approachable

Brand Values

• •Sustainability and Eco-responsibility
• •Artisanal Quality and French Manufacturing
• •Female Empowerment and Well-being
• •Transparency and Authenticity
• •Community

Best Practices

• •Always Emphasize "Handmade in France": This is a key differentiator and a mark of quality that resonates with the target audience. It should be a consistent feature in product descriptions, bios, and ads.
• •Use Empowering and Positive Language: Frame the conversation around periods and sustainability in an uplifting and encouraging manner. Avoid clinical or negative terminology.
• •Foster a Sense of Community: Address the audience directly using "you" and refer to the brand and its customers as "we" or "our community." Encourage interaction and sharing of experiences.
• •Balance Beauty and Function: The copy should always highlight both the aesthetic appeal ("beautiful," "stylish," "elegant design") and the practical benefits ("reliable," "comfortable," "durable," "effective") of the products.
• •Be Transparent and Educational: Share insights into the materials used, the crafting process, and the benefits of a zero-waste lifestyle. This builds trust and positions the brand as a knowledgeable and ethical leader in its niche.

Social Perception

The public and customer perception of Sacrée Française is overwhelmingly positive, highlighting exceptional quality, durability, and ecological benefits. Products are also praised for their aesthetic appeal. The brand is perceived as trustworthy and ethical, largely due to the "Made in France" label, which assures high production standards.

Copy Examples

• •Meet the new face of your zero-waste routine! Our latest collection is inspired by the soft hues of a blooming French garden. Each reusable pad is handmade with love in Lyon, designed to bring you comfort and confidence, month after month. Because choosing sustainability should always feel this beautiful. #SacreeFrancaise #HandmadeInFrance #ZeroWaste
• •Tired of the monthly cycle of waste? It's time for a change. At Sacrée Française, we create beautiful, comfortable, and reliable reusable period products, right here in France. Make the switch to a healthier planet and a happier you. Discover our starter kits and join a community of women embracing conscious living. [Link to website]
• •Experience your period with unparalleled comfort and total peace of mind. Our washable pads are crafted from ultra-soft, certified Oeko-Tex cotton and a discreet, waterproof layer for reliable protection. Ethically handmade in our Lyon workshop, they are a testament to quality that you can feel. Easy to wash, beautiful to wear, and kind to our planet.
• •Let's Change the Rules, Together. (Body: "Inside: A peek into our workshop, plus 3 simple tips for a more sustainable lifestyle.")
• •Your daily self-care ritual, reimagined. Our handmade cosmetic accessories are designed to be as gentle on your skin as they are on the earth. From our plush reusable makeup remover pads to our chic toiletry bags, elevate your routine with a touch of French craftsmanship. #SustainableBeauty #EcoChic #SacreeFrancaise