Brand Tone

Spiritual & Ethereal, Nurturing & Gentle, Natural & Pure, Reverent & Respectful (towards nature and spirit), Uplifting & Joyful, Knowledgeable & Wise (but approachable)

Brand Values

• •Holistic Wellbeing: Focus on mind, body, and spirit healing.
• •Connection to Nature/Earth Wisdom: Using the power of flowers and natural ingredients. "Created to bring you close to our earths healing energies."
• •Purity & Authenticity: Commitment to natural, chemical-free products.
• •Spirituality & Inner Peace: Guiding users towards alignment, love, and inner calm.
• •Handcrafted Quality & Love: Products made with intention, care, and reverence.
• •Empowerment & Self-Love: Encouraging practices like "self love ritual" and "daily anointing , blessings , honouring and celebrating yourself."

Best Practices

• •Use Evocative, Sensory Language: Incorporate words that appeal to the senses and evoke feelings of peace, divinity, nature, and wellbeing (e.g., "ethereal scent," "velvet petals," "sun-kissed," "gentle embrace," "soulful resonance").
• •Maintain a Spiritually Infused Vocabulary: Consistently use terms like "sacred," "divine," "alchemy," "ritual," "blessing," "wisdom," "spirit," "align," "uplift," "vibrational" where appropriate, reinforcing the brand's core identity.
• •Emphasize Natural Purity and Handcrafted Care: Always highlight the natural, botanical origins of ingredients and the handcrafted, intentional process of creation, using phrases like "pure essential oils," "handcrafted with love," "earth's healing energies."
• •Speak with Gentle Authority and Nurturing Wisdom: Position the brand as a knowledgeable guide on the path to wellbeing, offering support and gentle encouragement rather than prescriptive demands. The tone should be inviting and supportive.
• •Align Visuals and Text: Ensure that the copy is always complemented by visuals (on social media, website, etc.) that reflect the same ethereal, natural, and serene aesthetic, creating a cohesive and immersive brand experience.

Social Perception

Highly Positive: Customers describe products as "divine," "sublime," "the best perfume I've ever had," and of "impeccable quality." Effective for Wellbeing: Users report feeling calmer, more at peace, and assisted through difficult times. The products are perceived to "alter your experience of yourself" and help one feel "so fine, so divine." Trust in the Creator: Sienna Moon is seen as a "magician of the potion," and the love and care put into the products are "very felt" by users. Unique & Special: The scents are considered unique, and the products overall are described as "exquisite gifts." Associated with Higher Frequencies/Spirituality: One customer mentioned the smells take you "into a different space…a higher frequency."

Copy Examples

• •Product (Flower Essence Mist): Adorn your aura. Our Blue Lotus Mist, handcrafted under the Byron Bay sun, is more than a scent – it's a ritual. Invite tranquility and awaken your inner wisdom with each gentle spritz. Connect to the sacred, breathe in peace. #SacredFlower #FlowerAlchemy #InnerPeace
• •Brand Story (Instagram Post): From the heart of the Earth, through our hands, to your soul. ✨ Sacred Flower was born from a deep reverence for nature's healing gifts and the ancient wisdom of flowers. Each creation is a prayer, an offering to support your journey to alignment and divine love. Founder Sienna Moon pours her 20 years of loving expertise as an aromatherapist and flower essence practitioner into every bottle, crafting elixirs to uplift your spirit. #SacredFlowerSutras #ByronBayMagic #HealingElixirs #EarthWisdom
• •Call to Action (Website Banner for a Ritual Set): Embrace Your Radiance. Discover our Rose Goddess Self-Love Ritual Set – a curated collection of botanical treasures to nourish your heart and honor your divine essence. Begin your sacred journey inward. [Shop Now]
• •Testimonial Share (Social Media): We are so deeply touched by your words, Alisha! 'Sienna's products are sublime. The love and reverence that her beautiful products are created with is very felt!' ✨ Experiences like these are why we pour our hearts into every Sacred Flower creation. Thank you for sharing the love. #SacredTestimonials #CustomerLove #VibrationalHealing
• •Workshop/Event (Instagram Story): Unlock the ancient secrets of Flower Essences. Join Sienna Moon for an immersive journey into vibrational healing. Learn to connect with flower wisdom and craft your own remedies for emotional and spiritual wellbeing. Limited spots. Link in bio to awaken your inner healer. #FlowerEssenceWorkshop #SacredTeachings #ByronBayEvents #SpiritualGrowth