Brand Tone

Spiritual & Esoteric, Nurturing & Supportive, Gentle & Serene, Personal & Authentic, Positive & Uplifting

Brand Values

• •Spiritual Development
• •Holistic Well-being
• •Energetic Harmony
• •Connection to Higher Realms
• •Authenticity & Purity
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of METALICHT's tone (spiritual, nurturing, serene, authentic, positive) with examples of preferred vocabulary (e.g., "divine," "sacred," "light," "energy," "soul," "journey") and phrases to avoid (e.g., overly casual slang, aggressive sales language).
• •Immerse in the Subject Matter: Ensure all copywriters have a good understanding of basic spiritual concepts, crystal properties (as presented by the brand), and energetic work to write authentically.
• •Use "You" and Empathetic Language: Address the customer directly and empathetically, acknowledging their spiritual aspirations and challenges (e.g., "Unlock the potential for overall wellness and vitality...").
• •Maintain Visual-Textual Harmony: Ensure that the imagery used alongside copy (on the website, social media, ads) reflects the same serene, light-filled, and spiritual aesthetic to reinforce the brand tone.
• •Review and Refine Regularly: Periodically review all marketing copy across platforms to ensure it consistently aligns with the established brand tone and values, making adjustments as the brand evolves or as new insights are gained.

Social Perception

Trusted & High Quality, Spiritually Resonant, Niche & Specialized, Personal Connection

Copy Examples

• •Product (Archangel Michael Light Crystal): Connect with the protective and clarifying energy of Archangel Michael. Allow this divine Light Crystal to dissolve fears, shield your aura, and guide you with strength and courage on your sacred path. Embrace your inner light.
• •Social Media Post (General): In the gentle flow of divine energy, find your center and your peace. Our latest blog post explores three simple ways to invite more light and serenity into your daily life. Journey with us. ✨ #Metalicht #SpiritualJourney #InnerPeace #LightWork
• •Website Banner (Homepage): Awaken Your Soul's Radiance. Discover handcrafted Light Crystals and Fragrance Essences to elevate your spirit and illuminate your journey. Welcome to METALICHT.
• •Email Marketing (Workshop Promotion): Beloved Soul, are you ready to deepen your connection with the angelic realms? Join Gabriela M. Dobler for an enlightening online workshop on [Workshop Topic]. Limited spaces available to ensure a sacred and intimate experience. Reserve your luminous space.
• •Product Description (Aura Spray): Cleanse, balance, and uplift your energetic field with our 'Serene Aura' spray. Infused with pure botanical essences and crystalline vibrations, this mist invites tranquility and harmonizes your sacred space. Breathe deeply and be renewed.