Brand Tone

elegant, sophisticated, timeless, and appreciative of quality, with an undertone of freedom and simplicity.

Brand Values

• •Quality and Craftsmanship
• •Timeless Elegance
• •Accessibility and Honesty
• •Simplicity and Freedom
• •Heritage

Best Practices

• •Emphasize Elegance and Quality: Always use language that reflects sophistication, high-quality materials, and fine craftsmanship. Words like "refined," "premium," "artisanal," and "meticulously crafted" can be used.
• •Maintain a Timeless Appeal: Avoid overly trendy slang or expressions. Focus on language that conveys enduring style and classic design.
• •Speak to the Discerning Woman: Address the customer as someone who values quality, design, and versatility. Highlight how the pieces can enhance her existing wardrobe and support her lifestyle.
• •Incorporate the French Heritage Subtly: Mentioning Lyon, French fabrics, or the brand's origin can add to the cachet without being overt. It reinforces the authenticity and design sensibility.
• •Balance Sophistication with Simplicity: While the brand is elegant, it also values ease and wearability. Copy should be clear, confident, and accessible, avoiding overly complex or pretentious language. The tone should feel aspirational yet attainable.

Social Perception

a provider of high-quality, elegant French womenswear, particularly shirts, for women who appreciate quality, design, and beautiful fabrics to enhance their wardrobe. A brand specializing in modern shirts for the contemporary woman, emphasizing French design and timeless style, appealing to a discerning customer looking for durable, stylish, and versatile pieces.

Copy Examples

• •Timeless elegance, woven in Lyon. Discover the Sacrécoeur shirt – your companion for every moment, designed to last.
• •Experience the art of the French shirt. Sacrécoeur Collection: Where quality materials meet sophisticated design for the modern woman.
• •More than just a shirt, it's a feeling. Embrace simple luxury and effortless style with Sacrécoeur. Crafted for your adventures, big and small.
• •From the heart of France's textile tradition to your wardrobe. Sacrécoeur shirts – consciously created, beautifully designed, fairly priced.
• •Redefining sophistication. The Sacrécoeur Collection offers iconic shirts and more, blending masculine inspiration with distinctly feminine elegance.