Brand Tone

Authentic, Traditional, Passionate, Enthusiastic, Family-Oriented, Welcoming, Inspiring, Creative, Quality-Conscious, Trustworthy, Modern, Approachable

Brand Values

• •Authenticity
• •Quality
• •Family
• •Passion
• •Innovation
• •Sustainability & Responsibility
• •Sharing & Joy

Best Practices

• •Embrace Your Heritage: Consistently weave in the brand's Italian roots, family story, and commitment to traditional recipes. Use evocative language that transports the audience to Italy.
• •Focus on Flavour and Quality Ingredients: Highlight the freshness and origin of ingredients. Use descriptive adjectives that appeal to the senses (e.g., "sun-ripened," "fragrant basil," "velvety").
• •Speak with Passion and Warmth: Let the genuine love for Italian food shine through. Use an inviting, friendly, and enthusiastic tone that makes customers feel like part of the Sacla' family.
• •Be Inspiring and Helpful: Provide valuable content like recipes, cooking tips, and pairing suggestions. Encourage creativity in the kitchen and show how Sacla' can make delicious Italian meals easy and enjoyable.
• •Showcase Your Values: Integrate messages about sustainability, B Corp certification, and community responsibly and authentically. This builds trust and resonates with ethically-minded consumers. Ensure this is reflected not just in dedicated posts but subtly woven into broader communications where appropriate.

Social Perception

High-Quality Products, Authentic Italian, Trustworthy, Reliable, Go-To for Pesto, Innovative, Ethically Minded, Good Customer Experience (Online)

Copy Examples

• •Social Media Post (New Product): Taste the heart of Italy in every jar! ❤️ Our new [Product Name] is crafted with sun-ripened tomatoes and traditional herbs, just like Nonna used to make. Bring your family together for a meal to remember. #Sacla #ItalianFood #FamilyRecipe #AuthenticTaste
• •Website Banner (Pesto Focus): Sacla': The Nation's Favourite Pesto. Generations of Italian passion, bottled for your table. Discover the authentic flavour that started it all. [Shop Pesto]
• •Email Subject Line (Recipe Inspiration): Whip up a taste of Italy tonight! Simple, delicious recipes inside.
• •Short Ad Copy (Sustainability Focus): Good for your table, good for the planet. ✨ Sacla' is proud to be a B Corp, bringing you authentic Italian flavours crafted with care and responsibility. Taste the difference commitment makes. #BCorp #SustainableFlavour #Sacla
• •Instagram Caption (Lifestyle): Weekend plans: good company, great conversation, and a table full of delicious Italian food made with love (and a little help from Sacla' 😉). What are your favourite Italian moments? Share below! #ItalianLife #FoodIsLove #SaclaSharing