Brand Tone

Authentic & Passionate, Warm & Welcoming, Premium yet Accessible, Modern & Innovative, Helpful & Inspiring

Brand Values

• •Authenticity
• •Family
• •Quality
• •Passion
• •Sustainability & Responsibility
• •Pioneering Spirit

Best Practices

• •Embrace 'Truly, Madly, Deeply Italian': Ensure copy evokes the sensory experiences and emotional connection to Italian food and culture.
• •Weave in Heritage and Family: Consistently reference the brand's long history, family ownership, and generational recipes.
• •Focus on Quality Ingredients and Provenance: Highlight the Italian sourcing of ingredients and the care taken in production.
• •Inspire with Simplicity and Joy: Position Sacla' products as an easy way to create delicious and joyful Italian meals. Share recipes, tips, and serving suggestions that are accessible and appealing.
• •Maintain Warmth and Inclusivity: Address the audience in a friendly, inviting manner. Emphasize the communal aspect of Italian dining and make everyone feel welcome to enjoy their products.

Social Perception

Trusted Brand, High Quality & Good Taste, Authentically Italian, Convenient Meal Solution, Responsive to Customer Issues

Copy Examples

• •Instagram Post (Image: Vibrant plate of pesto pasta): Shortcut to Italy, tonight? 🇮🇹 Our Classic Basil Pesto is crafted in Italy, staying true to generations of family tradition. Just a stir away from transforming your midweek meal into a truly, madly, deeply Italian moment. What are you pairing it with? #SaclaPesto #ItalianFood #FamilyDinner #AuthenticFlavours
• •Website Banner (Highlighting a new sauce): Discover the Rich Taste of [New Sauce Name]! Made with sun-ripened Italian tomatoes and the finest local herbs, it’s our family’s passion, bottled for yours. Bring home the heart of Italy. [Link to Product]
• •Facebook Ad (Carousel of different products): From weeknight wonders to weekend feasts, Sacla' brings the taste of Italy to your table. Explore our range of pestos, sauces, and antipasti – all made with love and the finest ingredients, because every meal should be a celebration. Shop now and get inspired! #SaclaUK #ItalianCooking #QualityIngredients #PestoPioneers
• •Product Description (for their Organic 'Rooted in Nature' range): Sacla' Organic: Rooted in Nature, Crafted with Passion. We believe the best flavours come from the earth. Our organic sauces are a testament to our commitment to sustainability and authentic Italian taste, using ingredients nurtured by nature and recipes honed over generations. Taste the difference. #OrganicItalian #SustainableEating #SaclaValues
• •Twitter Post (Engaging question): That feeling when the aroma of fresh basil and Parmesan fills your kitchen... pure bliss! ✨ Our Pesto has been a family favourite for over 30 years in the UK. What's your favourite Sacla' memory or go-to dish? Share below! #SaclaStories #ItalianFoodLove #MidweekMeals