Brand Tone

Educational & Informative, Empathetic & Understanding, Scientific & Credible, Holistic & Nurturing, Inclusive & Celebratory, Thoughtful & Intentional

Brand Values

• •Efficacy & Results-Driven
• •Inclusivity & Diversity
• •Integration of Tradition & Science
• •Holistic Well-being
• •Education & Empowerment
• •Thoughtful Formulation & Simplicity
• •Transparency & Truthfulness
• •Sustainability & Responsibility
• •Well-Ageing over Anti-Ageing
• •Healthy Skin over Perfect Skin

Best Practices

• •Always Educate, Never Dictate: Frame information as empowering knowledge rather than prescriptive rules. Explain the 'why' behind ingredients and routines, fostering understanding (e.g., 'Our Triphala blend works by...' instead of 'You must use Triphala for...').
• •Embrace 'States of Skin' Language: Consistently refer to skin's evolving nature and specific concerns (states) rather than fixed 'types.' This reinforces the core philosophy and differentiates the brand.
• •Lead with Inclusivity: Ensure language and visuals are welcoming and representative of all skin tones, particularly mentioning melanin-rich skin when discussing benefits and testing. Use phrases like 'for all skin tones and states.'
• •Integrate Science and Heritage Naturally: Weave in references to both Ayurvedic wisdom and dermal science to showcase the unique blend. For example, 'Harnessing the ancient power of [Ayurvedic ingredient], enhanced by [modern scientific active/technology]...'
• •Maintain a Tone of Thoughtful Optimism: Acknowledge skin challenges with empathy, but always focus on positive, achievable solutions and the journey to healthier skin and well-being. Reflect the brand's commitment to 'thoughtful beauty' and the positive meanings of 'Sachi' (joy, grace, happiness).

Social Perception

Trusted Authority, Effective & High-Quality, Innovative, Inclusive Champion, Ethical & Mindful, Community-Focused

Copy Examples

• •Headline: Your Skin Is a Story, Not a 'Type.' Discover Its Evolving Needs. Body: At Sachi Skin, we see your skin for what it is: dynamic and ever-changing. Our 'States of Skin®' philosophy moves beyond outdated labels, offering Ayurvedic clinical formulas that adapt to your unique journey. Address concerns like hyperpigmentation and sensitivity with clinically proven, melanin-rich skin-loving care. Embrace your evolution.
• •Headline: Truth in Every Drop. Radiance in Every Application. Body: 'Sachi' means truth. It’s the heart of our promise to you. We blend the ancient wisdom of Ayurveda with cutting-edge dermal science to create potent, thoughtful formulations. For us, real results and true inclusivity aren't just marketing terms—they are our foundation. Experience skincare that understands and celebrates you.
• •Headline: More Than Skin Deep: Nurturing Your Glow, Inside and Out. Body: We believe radiant skin is a reflection of overall well-being. That’s why Sachi Skin champions an interconnected approach, prioritizing your mental and emotional balance alongside targeted skin treatments. Our journal prompts and educational resources empower you on your journey to not just healthier skin, but a happier you.
• •Headline: Fade Dark Spots, Not Your Confidence. Clinically Proven Care for Melanin-Rich Skin. Body: Tired of hyperpigmentation solutions that don't understand your skin? Founder Farida Bashir created Sachi Skin from her own experiences. Our Triphala Pigmentation Corrector is a testament to our commitment—blending potent Ayurvedic botanicals and advanced actives to visibly reduce discoloration and even skin tone, respectfully and effectively.
• •Headline: Simplify Your Ritual, Amplify Your Results. Body: Overwhelmed by complex routines? Sachi Skin offers thoughtfully created, multi-tasking formulas that deliver comprehensive care with fewer steps. We harness the power of clinically proven ingredients and ancient botanicals, so your journey to healthy, resilient skin is both effective and joyfully simple. Good for your skin, good for the planet.