Brand Tone

aspirational and technical

Brand Values

• •Passion for Combat Sports
• •Quality and Performance
• •Accessibility
• •Safety

Best Practices

• •Use Aspirations and Action-Oriented Language: Employ verbs that inspire action and reflect the dynamic nature of combat sports. Words like "unleash," "conquer," and "master" can be powerful.
• •Maintain a Voice of Expertise: Consistently provide valuable information through product descriptions and blog content that demonstrates a deep understanding of the sport, from technical specifications of gear to training advice.
• •Emphasize Quality and Durability: In all communications, highlight the quality of the materials and the construction of the products to build trust and justify the investment.
• •Create a Community Focus: Even without social media, foster a sense of community through the blog and newsletters by featuring stories of fighters, sharing training tips, and encouraging user engagement.
• •Be Transparent and Trustworthy: Given the mixed online reputation, it's crucial to be transparent in all business practices, from clear communication about shipping and returns to actively encouraging and displaying genuine customer reviews.

Social Perception

The brand's social perception is mixed. While the website presents a professional and passionate image, the lack of a social media presence limits its direct engagement with the community. The negative rating from FranceVerif, based on a wide array of criteria, suggests potential issues with reliability or customer satisfaction. However, the presence of some positive customer reviews for similar products on other platforms indicates a general demand and appreciation for quality boxing equipment.

Copy Examples

• •Unleash Your Power. From your first hook to the final round, our gear is engineered for victory. Discover pro-level equipment.
• •Built to Endure, Designed to Perform. Crafted from high-resistance synthetic leather and a stabilizing ring, our punching bag absorbs your most powerful strikes, session after session. Perfect your technique, build your strength.
• •Train Harder, Fight Smarter. Elevate your training with our premium MMA and boxing gear. #SacDeFrappe #BoxingLife #MMA
• •Your Training Upgraded: New Arrivals and Pro Tips
• •Beyond the Ring: How Boxing Builds Mental Fortitude. We all know the physical benefits of boxing, but the mental strength it forges is just as crucial. In this article, we explore how discipline in the gym translates to resilience in life.