Brand Tone

Empowering, Supportive, Friendly, Approachable, Joyful, Fun, Modern, Tech-Savvy, Direct, Informative

Brand Values

• •Self-Confidence and Empowerment: Owning your confidence, radiating joy, and celebrating your unique spark.
• •Quality and Efficacy: Emphasis on high-end materials, high-performance, and tools that are effective.
• •Joyful Self-Care: Believing that your beauty routine shouldn't feel like a chore and should be an enjoyable experience.
• •Innovation and Modernity: Offering advanced technology in their products.
• •Customer-Centricity: Providing support through FAQs, clear policies, and aiming for customer satisfaction.
• •Accessibility/Affordability: Mentioning products at a decent price and offering fantastic value.

Best Practices

• •Use language like 'Unlock *your* inner glow,' 'Empowering *you*.'
• •Embody Your Values in Every Message: If joy and empowerment are core values, ensure your copy reflects this positivity and support, avoiding overly technical jargon or a detached tone.
• •Highlight the 'Spa-Like Treatment at Home' aspect in your product descriptions.
• •Focus on the innovative and convenient features of your products, such as wireless charging and portability.
• •Address any potential confusion arising from the association of 'Sabynah' with other product lines (baby products, decor) by clearly differentiating your beauty tools and skincare gadgets.

Social Perception

Positive product experience, good value, innovative and convenient, but potential confusion with other 'Sabynah' product lines needs to be managed.

Copy Examples

• •Welcome to the Sabynah squad! Get ready to glow!
• •Unlock your inner radiance with our innovative skincare tools.
• •Making self-care a delight, not a duty.
• •Empowering you to explore your own beauty story.
• •Experience spa-like treatments at home with our high-performance devices.