Brand Tone

Sophisticated, artistic, and evocative; refined, intellectual, descriptive, poetic, quietly confident, minimalist, and consistently elegant.

Brand Values

• •Artisanal Craftsmanship
• •Functional Art
• •Sustainability and Consciousness
• •Timelessness and Individuality
• •Storytelling

Best Practices

• •Lead with "Why," Not "What": Always start with the inspiration, the artistic concept, or the "why" behind a design before describing the product's features. This reinforces the "functional art" value.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to touch, sight, and emotion. Terms like "sculptural," "fluid," "tactile," "minimal," and "considered" align with the brand's artistic tone.
• •Embrace Minimalism in Text: Keep copy concise, clean, and impactful. Use negative space (white space) in text just as it is used in the product design. Avoid cluttered sentences and excessive jargon.
• •Tell the Story of the Craft: Consistently reference the handmade nature, the specific materials (e.g., vegetable-tanned leather), and the made-to-order process. This builds perceived value and justifies the luxury positioning.
• •Maintain a Consistent Voice Across All Platforms: Whether writing an Instagram caption, a product description, or a customer service email, the tone must remain sophisticated, calm, and artistic. Avoid casual slang, overly enthusiastic punctuation, and aggressive sales tactics.

Social Perception

Perceived as a niche, high-end label for discerning clientele who appreciate art, design, and superior craftsmanship. It's seen as artistic expression, with customers appreciating its unique aesthetic and quality. The brand conveys exclusivity and cultural capital, where owning a piece is a statement of sophisticated taste, building strong trust in its quality and artistic integrity.

Copy Examples

• •The Arc Bag. A study in form and shadow. Sculpted from a single piece of Italian vegetable-tanned leather, its clean lines and fluid curve rest against the body. An object of functional art, designed to carry your essentials with intention. Handmade to order in our studio.
• •Form follows feeling. The gentle curve of the ‘Cyme’ bag, inspired by the quiet strength of coastal rock formations. Each line is considered, each stitch placed by hand. A piece not just to be carried, but to be experienced. #sabrisabri #FunctionalArt #SculpturalLeather
• •sabri sabri was born from a story. A belief that the objects we carry should be as soulful as the lives we lead. Founded by Angela Anagnostopoulos, our studio is dedicated to creating functional art, honoring the slow, thoughtful process of traditional leatherwork. Each piece is a testament to sustainable craft and timeless design.
• •Subject: The Art of Patience | Inside the Studio. In a world of immediacy, we choose a different path. Our made-to-order process ensures that every bag is crafted with singular focus and minimal waste. It’s a slower, more intentional way of creating and consuming. Thank you for valuing the hands behind the work. Discover the process.
• •Beyond Accessory. A sabri sabri piece is a companion. Sculpted by hand, designed for life. Discover the collection of functional art that moves with you. Consciously crafted. Uniquely yours.