Brand Tone

Inspirational & Resilient; Artistic & Expressive; Empowering & Rebellious; Authentic & Personal

Brand Values

• •Heritage & Cultural Fusion
• •Empowerment
• •Resilience
• •Craftsmanship & Slow Fashion
• •Authenticity

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of empowerment, heritage, and resilience. Don't just sell a pant; sell the feeling of power it represents.
• •Use Storytelling Authentically: Weave Sabrina's personal narrative into the brand story, but always with a purpose. Whether it is her journey as a refugee or her struggle with arthritis, the story should serve to inspire and build a connection, not just to evoke sympathy.
• •Embrace Duality in Language: Use words that reflect the brand's "boy-meets-girl" and "Afghan-meets-American" aesthetic. Pair strong, bold words (e.g., "power," "unapologetic," "bold") with words of artistry and elegance (e.g., "tailored," "elegance," "heritage," "chic").
• •Speak Directly to "Her": Address the target customer as a strong, modern, and intelligent woman. Use an empowering and inclusive tone that makes her feel seen and understood as the hero of her own story.
• •Maintain Visual and Textual Cohesion: Ensure the copy's tone matches the visual identity. The bold, modern, and often architectural feel of the designs should be reflected in concise, impactful, and sophisticated language across all platforms.

Social Perception

Sabrina Spanta is perceived as a courageous and talented designer whose work is meaningful and impactful. The public sees her as an inspiring figure, a cultural ambassador, and a skilled designer with a distinct bold, edgy, and sophisticated aesthetic who creates wearable art.

Copy Examples

• •Power isn't given. It's tailored. The X-Pant is more than a garment; it is a statement. Inspired by the traditionally male peran tumban of my Afghan heritage, we redesigned it for the woman who leads, inspires, and lives unapologetically. This is for you. #SabrinaSpanta #SheWearsThePants #PowerfullyFeminine
• •Artistry in Motion. Heritage in Every Thread. Discover collections that blend bold, modern design with the soul of Afghan heritage. Wear the story.
• •Don't Just Wear Clothes, Wear a Legacy. Inside: The story of our Checkmate collection and the power of resilience.
• •Your story is one of a kind. Your gown should be, too. The 'Sanowber' bridal experience is a collaborative journey to create a garment that embodies your strength, your love, and your unique narrative. Fusing timeless elegance with personal symbolism, we craft more than a dress we craft the armor for the most powerful day of your life. Book a consultation to begin your story.
• •From watching my father tailor clothes in Afghanistan to the runways of New York, every stitch of my journey has been an act of rebellion and love. Sabrina Spanta was born from a refusal to be silenced by war, by illness, by expectation. These are not just clothes. They are the stories of resilience I carry, tailored for the woman ready to write her own.