Brand Tone

Authentic, Premium/Gourmet, Knowledgeable/Expert, Respectful (of tradition and product), Slightly Modern/Innovative (within tradition), Trustworthy and Direct

Brand Values

• •Quality
• •Authenticity
• •Tradition
• •Customer Experience
• •Excellence

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (e.g., Authentic, Premium, Knowledgeable, Respectful) with examples of "do's and don'ts" for writing.
• •Prioritize "Origin Story" and "Craftsmanship": Consistently weave in details about the source of the products, the traditional methods used, and the passion of the producers.
• •Use Rich, Evocative Language: Employ sensory words that describe the taste, texture, and aroma of the products, appealing to a gourmet audience (e.g., "unctuous," "nuanced," "robust," "delicate").
• •Maintain an Educated and Passionate Stance: Share knowledge about Spanish gastronomy, product classifications (like D.O. - Denominación de Origen), and serving suggestions, positioning the brand as an expert guide.
• •Ensure Consistency Across All Channels: Whether it's the website, product packaging, email newsletters, or future social media, the tone should remain uniform to build a strong, recognizable brand identity. Regularly review content to ensure it aligns with the defined voice.

Social Perception

High-quality, authentic purveyor of Spanish gourmet goods, and a sophisticated catering service. The primary challenge is the generic nature of the name "Sabor Ibérico," which is used by multiple, unrelated businesses. The online shop needs to actively build its unique identity.

Copy Examples

• •Homepage Banner: Sabor Ibérico: Experience the True Essence of Spain. From hand-carved Jamón Ibérico to artisanal Queso Manchego, discover the authentic taste of tradition, delivered to your door.
• •Product Description (Jamón Ibérico de Bellota): More than just ham, our Jamón Ibérico de Bellota is a masterpiece of Spanish tradition. Cured for over 36 months, each slice tells a story of the Dehesa, offering an unparalleled depth of flavor and a melt-in-your-mouth texture. Taste the heritage.
• •About Us Snippet: At Sabor Ibérico, we are more than purveyors of fine Spanish foods; we are ambassadors of a rich culinary heritage. We meticulously select each product, ensuring it represents the pinnacle of quality and authenticity, connecting you to the heart of Spanish gastronomy.
• •Email Subject Line (for a new product): Discover [New Product Name]: A True Taste of Spanish Craftsmanship from Sabor Ibérico.
• •Social Media Post (Instagram/Facebook - if activated): Elevate your moments with the authentic flavors of Spain. Our curated selection of gourmet treasures, from rich Iberian ham to exquisite olive oils, brings tradition and quality to your table. What Spanish delicacy are you craving today? #SaborIberico #SpanishGourmet #AuthenticFlavors #FoodTradition #Delicatessen