Brand Tone

Feminine and Elegant, Warm and Inviting, Aspirational yet Accessible, Conscious and Thoughtful

Brand Values

• •Authenticity
• •Comfort and Style
• •Local Production
• •Sustainability/Responsibility
• •Quality and Design

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key characteristics of your tone (e.g., "Warm," "Elegant," "Conscious") with "Do's and Don'ts" for word choices and phrasing. For example: Do use empowering and inclusive language; Don't use overly casual slang.
• •Always Emphasize Core Values: Ensure that copy consistently reflects Sabor Durazno's values of authenticity, comfort, style, local production, and sustainability. For instance, mention "natural fibers" or "made in Chile" where relevant.
• •Speak to Your Audience Persona: Understand who the Sabor Durazno woman is (e.g., values style and comfort, appreciates local and ethical production) and tailor the language to resonate with her aspirations and lifestyle.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the brand (e.g., elegant photos paired with equally refined and warm text).
• •Review and Refine Regularly: Periodically review all customer-facing text (website, social media, emails) to ensure it consistently adheres to the defined brand tone. Train any new team members involved in content creation on these guidelines.

Social Perception

Positive Customer Engagement, Emerging Brand Awareness, Niche Appeal

Copy Examples

• •Instagram Post (New Dress): "Drape yourself in elegance and embrace your authentic self. Our new [Dress Name] dress, crafted from soft, natural fibers, moves with you, making every day feel a little more special. Locally designed and made with love in Chile. ✨ #SaborDurazno #HechoEnChile #ModaConsciente #EstiloAutentico"
• •Website Homepage Banner: "Sabor Durazno: Where Comfort Meets Chic. Discover timeless pieces designed to make you feel beautiful and authentically you, every single day. Explore our latest collection, made with natural fibers and a commitment to local craftsmanship."
• •Product Description (Blouse): "Meet your new favorite blouse, the [Blouse Name]. Effortlessly stylish and incredibly comfortable, it’s designed for the modern woman who values both elegance and ease. Made with responsible processes and the finest local textiles, because feeling good in your clothes should also feel good for the planet. #ModaSustentable #DiseñoLocal"
• •Email Newsletter Subject: "Feel Inspired: New Arrivals for Your Authentic Style at Sabor Durazno" Body Snippet: "Hello [Customer Name], At Sabor Durazno, we believe in fashion that empowers you. Our newest pieces are here, blending timeless design with the comfort you deserve. Discover styles that celebrate your individuality, all while supporting local production and conscious choices. Step into your most authentic self."
• •Instagram Story (Behind the Scenes): (Video/photo of fabric swatches or design process) "Weaving comfort and style into every thread. 🌱 Our commitment to natural fibers and local design means each Sabor Durazno piece is made with care, just for you. #BehindTheSeams #SaborDuraznoDifference #ProduccionLocal"