Brand Tone

artisanal, personal, and slightly whimsical

Brand Values

• •Artisanship & Craftsmanship
• •Slow Fashion
• •Ethical Sourcing & Sustainability
• •Individuality & Uniqueness
• •Creativity & Inspiration
• •Personal Connection & Collaboration

Best Practices

• •Embrace the "Maker" Voice: Continue to have Scarlett's personal voice and passion shine through, especially on social media. Authenticity is key.
• •Highlight the "Handcrafted" & "Slow" Narrative: Consistently weave in terms like "handcrafted," "artisan," "bespoke," "slow fashion," and "ethically sourced" to reinforce these core values.
• •Use Evocative & Descriptive Language: When describing pieces, lean into the inspirational elements (nature, fantasy, sculpture) using slightly whimsical yet sophisticated language.
• •Maintain a Collaborative & Approachable Tone in Communications: Especially for custom inquiries, ensure the language is welcoming, encouraging, and emphasizes the co-creation process.
• •Visual Consistency: Ensure photography and videography align with the artisanal, slightly whimsical, and nature-inspired aesthetic. This visual tone will support the written copy.

Social Perception

Customers and followers appear to admire the unique designs, the aesthetic of the pieces, and the personal style of the designer. The brand is likely perceived as authentic and connected to its craft due to the direct involvement of the designer in social media and the emphasis on handmade processes. The "slow fashion" and "ethical sourcing" aspects likely appeal to a conscious consumer base.

Copy Examples

• •Headline: "Whispers of Nature, Forged in Silver. Discover Sable Jewellery – where fantasy meets fine craftsmanship."
• •Instagram Post: "Each curve, each stone, tells a story. ✨ I loved bringing this custom celestial-inspired ring to life. Let's dream up your unique treasure together. DM me for your own bespoke journey! #SableJewellery #HandcraftedMagic #SlowFashionJewelry #EthicalGems #UniqueDesign"
• •Product Description (for a nature-inspired piece): "Captured in recycled sterling silver, the 'Forest Whisper' pendant evokes the quiet strength of ancient trees. Hand-finished with an ethically sourced moss agate, this piece is a testament to slow craftsmanship and the enduring beauty of the wild. Wear a piece of art, close to your heart."
• •TikTok Video Concept/Caption: (Video showing a quick glimpse of the hand-making process) "From a spark of inspiration to a tangible treasure. ✨ This is the magic behind your Sable Jewellery. #JewelleryMaking #ArtisanMade #BehindTheScenes #MelbourneJeweller #SlowFashion"
• •Website About Us Snippet: "More than just jewellery, Sable is a feeling. Born from a love of sculptural forms and a commitment to ethical, slow fashion, each piece is a personal narrative handcrafted by Scarlett Bronte in our Melbourne studio. Adorn yourself with art that resonates."