Brand Tone

Artistic, personal, empowering, intimate, direct, and passionate, aiming to inspire creativity and confidence with a sophisticated yet accessible voice.

Brand Values

• •Individuality and Self-Expression
• •Timelessness and Quality
• •Creativity and Versatility
• •Personal Connection and Service
• •Sustainability and Craftsmanship

Best Practices

• •Emphasize "You": Always address the customer directly. Use "you" and "your" to create a personal, one-on-one conversational feel, as if Sabine herself is offering styling advice.
• •Use Artistic and Evocative Language: Words like "canvas," "sculptural," "timeless," "art," and "masterpiece" reinforce the brand's positioning. Describe the feel and flow of the fabrics, not just the look.
• •Tell the "Handmade" Story: Consistently reference the origin of the clothes. Mention the Worpswede studio, the small team, and the hands-on process. This builds value and differentiates the brand from mass-produced fashion.
• •Champion Individuality: Use empowering and confident language. Phrases like "for women who dare," "express your unique self," and "create your own style" should be woven throughout all copy.
• •Focus on Versatility and Timelessness: In product descriptions and social media, highlight the multiple ways a garment can be styled and its lasting appeal beyond seasonal trends. This speaks to the brand's value of sustainability and creative ownership for the customer.

Social Perception

Perceived as exclusive, artistic, and high-quality, offering unique designs and luxurious fabrics with a personal touch. Customers view pieces as 'feel-good moments'. Faces potential confusion with other entities named 'Wagner'.

Copy Examples

• •Beyond Trends, Beyond Compare. Discover the art of dressing for yourself. Sabine Wagner offers handmade high fashion for women who dare to be different. Timeless design, exquisite materials, and a touch of the extraordinary.
• •Your wardrobe is a canvas. Our new silk scarves are the perfect brushstroke of color and elegance to transform any outfit. How would you style this piece? #SabineWagner #HandmadeFashion #ArtToWear #TimelessStyle #MadeInGermany
• •Your style is a reflection of your story. Don't let it be dictated by the mainstream. At Sabine Wagner, we create unique, handmade pieces that celebrate your individuality. Schedule a personal video consultation and let's create a look that is truly you.
• •The 'Waterfall' collar, a signature of our brand, flows with a gentle elegance, adding a feminine and fluid accent to the clean lines of this tunic. Crafted from a luxurious blend of silk and high-tech microfiber, this piece is not just a garment, but a timeless work of art. Designed to be endlessly versatile, wear it over slim trousers for a sophisticated evening look or pair it with your favorite basics to elevate your everyday style.
• •A peek behind the curtain... This week in the studio, Sabine has been working with a stunning iridescent silk that changes with the light. We believe in sharing the journey of our creations, from the first sketch to the final stitch. See the process and be the first to know when this limited collection becomes available. #TheArtOfFashion