Brand Tone

elegant, personal, and serene

Brand Values

• •Artisanal Craftsmanship
• •Quality Materials
• •Timeless & Versatile Design
• •Personal Connection and Joy
• •Inspired by Nature and Travel

Best Practices

• •Lead with the "Why": Always connect the jewelry back to its inspiration. Use storytelling to talk about the travel, nature, or emotion behind a piece. This elevates the product from an object to an experience.
• •Emphasize the "Handmade" Aspect: Consistently use words like "artisanal," "handcrafted," "unique," and "one-of-a-kind" to reinforce the brand's core value of craftsmanship and differentiate it from mass-produced competitors.
• •Use Evocative, Sensory Language: Describe the jewelry in a way that allows the customer to imagine wearing it. Use words like "luminous," "delicate," "serene," "light," and "timeless" to appeal to the senses and emotions.
• •Maintain a Personal Voice: Write copy as if Sabina herself is speaking. Use "I" when talking about the design process and maintain a warm, approachable, and sophisticated tone. This builds on the trust and personal connection customers already feel.
• •Focus on the Wearer's Feeling: Frame the benefit of the jewelry around how it makes the customer feel: "effortlessly beautiful," "confident," "special," "joyful." This shifts the focus from the product's features to the customer's emotional reward.

Social Perception

Sabina Furst Designs is perceived as a high-end, trustworthy artisan brand. Customers hold both the product and the founder in very high regard, finding the jewelry beautifully crafted, unique, and worth the investment.

Copy Examples

• •Capture the feeling of a perfect sea-breeze. Our new 'Serena' necklace features hand-selected aquamarine stones, each one a tiny piece of the ocean. Designed to be as timeless and serene as the coast that inspired it. Tap to make it yours.
• •Your jewelry should tell a story. Inspired by the sun-drenched coasts of Italy and the vibrant markets of India, each Sabina Furst design is handcrafted to bring a touch of worldly elegance to your everyday style. Discover unique, handmade gemstone jewelry that’s made to last.
• •Effortless elegance, embodied. This versatile necklace features a hand-hammered circle, a symbol of wholeness and continuity, accented with a luminous freshwater pearl. It’s a classic piece with a modern, organic twist—so light and easy to wear, you’ll forget you have it on until the compliments start. Handmade with 14k gold fill.
• •There’s a unique joy in wearing something made by hand. It’s more than just an accessory; it’s a piece of an artist’s passion. This week, I’m putting the finishing touches on a new collection inspired by New England’s summer charm. Explore the pieces that are made for sunny days and creating memories.
• •A gift that feels personal. Our birthstone bracelets are more than just beautiful—they’re a celebration of her story. Each gemstone is carefully chosen and set by hand, creating a meaningful piece she'll treasure for years to come. The perfect gift for birthdays, anniversaries, or just because.