Brand Tone

Passionate, Youthful, Trendy, Authentic, Local, Community-focused, Enthusiastic, Energetic

Brand Values

• •Heritage and History
• •Passion (especially for football and Granada)
• •Community and Unity
• •Authenticity
• •Entrepreneurial Spirit
• •Quality

Best Practices

• •Reinforce authenticity and local pride.
• •Let the passion of the founders and the fans shine through.
• •Use inclusive language ('we,' 'us,' 'our city') and encourage interaction and sharing of experiences.
• •Stay Youthful and Current: Keep up with social media trends (especially on TikTok and Instagram) in terms of language, style, and content formats for promotions and announcements (e.g., 'drops,' user-generated content highlights).
• •Add depth and value beyond just the apparel.

Social Perception

Positive, seen as a way to express local pride and connection to Granada's history and football culture, designs are described as cool, beautiful, and representative of Granada's values, legitimate and trustworthy

Copy Examples

• •Shop now.
• •Don't just support your city, wear it.
• •Again.
• •Be the first to rock the new wave of Granada style.
• •Discover designs that speak your heart.