Brand Tone

Confident & Authentic, Sophisticated yet Approachable, Quality-Conscious & Discerning, Playful & Engaging (on platforms like TikTok), Informative & Transparent

Brand Values

• •Quality & Craftsmanship
• •Authenticity
• •Convenience
• •Consumer Focus
• •Integrity (Not too sweet, not watered down)

Best Practices

• •Prioritize "Actual Cocktail": Always reinforce that SABÉ offers a genuine cocktail experience, emphasizing its bar-strength ABV and authentic taste, differentiating it from seltzers or weaker RTDs.
• •Highlight Quality Ingredients: Consistently mention the use of "all-natural ingredients," "real juice concentrates," and the absence of artificial or "chemically" tastes.
• •Emphasize "Not Too Sweet, Never Watered Down": This is a key differentiator and a major draw for consumers. Make it a recurring theme in descriptions and social posts.
• •Maintain a Confident, Knowledgeable Voice: Reflect the meaning of "SABÉ" (to know) by providing clear, informative content about the products and what makes them superior. Use language that is assured but still inviting.
• •Adapt to the Platform, Not the Core Message: While tone can be more playful on platforms like TikTok, the underlying message of quality, authenticity, and "actual cocktail" strength should remain consistent. Lifestyle imagery should always reflect a sense of sophisticated enjoyment and convenience.

Social Perception

Positive & High Quality, Superior to Alternatives, Taste & Ingredient Focused, Reliable & Consistent, Growing & Innovative

Copy Examples

• •Picture this: Sunshine, good company, and a perfectly chilled SABÉ Margarita in hand. No mixing, no mess, just authentic agave flavor. ✨ That's the SABÉ way. Real cocktail, real moments. #drinksabe #ActualCocktailsCanned #MargaritaMoment #PremiumConvenience
• •Tired of too-sweet, watered-down canned drinks? So were we. Discover SABÉ: Actual bar-strength cocktails, crafted with premium ingredients, ready when you are. Taste the difference.
• •SABÉ Beverages: Real Cocktail. Real Easy.
• •Indulge in the rich, bold flavor of a classic Espresso Martini, without the fuss. Our SABÉ Espresso Martini is crafted with actual espresso beans for an authentic coffee kick and a smooth, sophisticated finish at 14% ABV. Your favorite nightcap, now perfectly canned.
• •Finally! Canned Cocktails That Taste Like the Real Deal | Try SABÉ