Brand Tone

Innovative and Scientific, Conscious and Purpose-Driven, Natural and Pure, Premium and Accessible.

Brand Values

• •Sustainability
• •Innovation
• •Quality and Efficacy
• •Transparency

Best Practices

• •Lead with the "Why": Always connect the product back to the mission. Start with the problem (plastic waste, water shipping) before presenting Sabbia as the solution. This reinforces the purpose-driven identity.
• •Balance Science with Simplicity: Use terms like "powder-to-gel formula" and "91% CO2 reduction" to build credibility, but always explain the benefit in simple terms: "a smarter, cleaner way to wash."
• •Use a Pure and Natural Vocabulary: Incorporate words like "organic," "natural extracts," "essential oils," "gentle," and "pure" to describe the product experience, aligning the copy with the clean aesthetic.
• •Emphasize "Add Water Yourself": This is the key differentiator and call to action. Frame it as an empowering and participatory act for the consumer youare part of the sustainable process.
• •Maintain a Minimalist Aesthetic in Text: Keep sentences clear, concise, and use ample white space in website and social media layouts. The language should feel as uncluttered and intentional as the brand's visual design.

Social Perception

Eco-Innovator, Trustworthy and High-Quality, Niche and Community-Oriented.

Copy Examples

• •Rethink your routine. Did you know that up to 95% of your liquid soap is just water? We decided to change that. Our powder-to-gel body wash delivers only the active, natural ingredients your skin loves, without shipping water or plastic. Just add water at home to unlock a cleaner way to cleanse. #SabbiaCare #SustainableLiving #DanishDesign
• •Transform your daily ritual with the Sabbia Hand Soap Starter Kit. Inside, you'll find our sleek, reusable dispenser and two powder refills. Each sachet is packed with organic extracts and essential oils, ready to turn into a rich, cleansing foam with a simple shake. Experience a revolutionary, water-free formula that yois kind to your skin and our planet. Made with love at a small Italian artisan plant.
• •Just add water for a cleaner world.
• •Redefining Clean. The future of personal care is powder.
• •Tired of plastic waste in your bathroom? Sabbia offers a beautiful solution. Our powder-based soaps use 91% less CO2 to transport and come in fully recyclable packaging. Get the quality you deserve and the sustainability our planet needs. Shop now and join the clean-care movement.