Brand Tone

Elegant & Luxurious, Authoritative & Knowledgeable, Passionate & Traditional, Accessible & Inspiring, Confident & Innovative

Brand Values

• •Heritage & Tradition
• •Quality & Authenticity
• •Passion
• •Family
• •Innovation
• •Customer Experience/Accessibility

Best Practices

• •Lead with Heritage and Authenticity: Consistently weave in "Since 1911," "The Truffle Family," and "Italian tradition" to reinforce trust and legacy.
• •Use Evocative, Sensory Language: Describe the "intoxicating aroma," "rich, earthy flavor," and "luxurious texture" to engage the senses and highlight the premium nature of truffles.
• •Balance Luxury with Accessibility: While emphasizing the premium quality, showcase how Sabatino products can easily elevate everyday meals, making gourmet flavors approachable. Use phrases like "a touch of magic," "simple sprinkle," "elevate your everyday."
• •Show, Don't Just Tell, the Passion: Share stories, family anecdotes (if appropriate for the channel), and the journey from "dirt to dish" to convey genuine passion rather than just stating it.
• •Maintain Visual Elegance: Ensure all visuals (photography, website design, social media posts) reflect the sophisticated, high-quality nature of the brand, using clean aesthetics and appetizing imagery. The established black, white, and gold palette should be consistently applied.

Social Perception

Reputable & High-Quality, Gourmet & Premium, Flavorful (Mostly), Innovative, Concerns about Authenticity (Truffle Oil Context), Valued for Special Occasions/Gifts

Copy Examples

• •Headline: Unlock a Century of Flavor: Sabatino, The Truffle Family Since 1911. Body: Elevate your everyday. For generations, our family has passionately sourced the world's finest truffles, bringing authentic Italian magic to your kitchen. Discover the Sabatino difference.
• •Social Media Post (Instagram - with a picture of pasta with truffle zest): Dinner, transformed. ✨ A simple sprinkle of Sabatino Truffle Zest® turns any meal into a gourmet experience. What are you creating tonight? #SabatinoTruffles #TruffleLove #AccessibleLuxury #ItalianHeritage
• •Product Description (Truffle Oil): Experience the intoxicating aroma of real Italian truffles. Our [Black/White] Truffle Infused Oil is crafted with passion and tradition, using [mention natural extracts/flavoring if applicable per product] to deliver an authentically rich, earthy flavor that enhances everything from pasta to popcorn. A drop of luxury, from our family to yours.
• •Website "About Us" Snippet: More than just truffles, it's a family legacy. Since 1911, Sabatino has been devoted to the art of the truffle. From the fertile soils of Umbria to your table, we ensure every product embodies our commitment to quality, authenticity, and the timeless passion of "The Truffle Family."
• •Promotional Email Subject: Bring Home the Magic: An Exclusive Taste of Sabatino. Body: For over 110 years, Sabatino has shared the rare delight of Italian truffles. This week, discover [Offer/New Product] and let the authentic taste of tradition inspire your culinary adventures. Taste the heritage.