Brand Tone

Authentic, Empowering, and Expert.

Brand Values

• •Authenticity
• •Quality
• •Accessibility & Empowerment
• •Innovation
• •Collaboration

Best Practices

• •Speak the Producer's Language: Use terms like 'DAW,' 'one-shots,' 'stems,' 'loops,' 'punchy,' and 'workflow.' This shows you understand your audience's world and builds credibility.
• •Anchor in Authenticity: Always connect the sounds back to their cultural roots. Use words like 'authentic,' 'original,' 'Lagos,' and 'African' to reinforce the brand's core value.
• •Focus on the 'Why,' Not Just the 'What': Instead of just listing the number of files, explain *why* they matter. Don't just say '10 Melody Loops'; say '10 Inspiring Melody Loops to spark your next idea.' Frame the product as a solution to a creative problem.
• •Maintain a 'Cool Expert' Tone: The voice should be knowledgeable without being arrogant. Be confident in the quality of your product. Use phrases like 'We invest time and expertise' and 'curated by acclaimed producers' to establish authority.
• •Encourage Action and Creation: Use active, empowering language. Words like 'create,' 'craft,' 'build,' 'explore,' and 'download' motivate the user to engage with the product. The goal is to make them feel inspired to open their DAW and start making music immediately.

Social Perception

SABARSOUNDS is perceived as a legitimate and high-quality source for authentic Afrobeats and African-inspired samples. The producer community views their products as tools that can genuinely elevate their music. Reviewers on YouTube often express that the packs are an 'ultimate flex' and well worth the price, with some stating they wouldn't need to download other packs for a long time. The availability of free packs is seen as a major plus, allowing producers to test the quality before committing to a purchase. The association with successful producers lends the brand significant credibility and trustworthiness.

Copy Examples

• •Stop searching, start creating. Our new 'Afro-World' pack is here. We blended hard-hitting drums with lush, creative melodies to give you the tools you need to craft your next global hit. Inspired by the source, made for your DAW. Link in bio to get the sound. #Afrobeats #MusicProducer #SamplePack #NewMusic
• •The Original Sound of Lagos. Authentic Afrobeats loops, one-shots, and sample packs designed to inspire and simplify your workflow.
• •Your next banger starts here. 40% off all packs. Hey [Producer Name], Don't let a creative block stop your flow. We're giving you 40% off our entire collection of authentic Afrobeats and World sound kits for a limited time. From punchy drums to soulful melodies, every sound is crafted by producers, for producers. Fuel your creativity now.
• •The journey continues. 'Afrobeats Element 3' dives deeper into the rhythmic heart of the genre. We've packed it with 150+ royalty-free sounds, including intricate percussion loops, modern one-shots, and inspiring melody stems. It’s not just a sample pack; it’s your new creative partner for making authentic, floor-shaking tracks. Compatible with all DAWs.
• •Sound like a pro, from day one. Feeling like your beats are missing that special Afrobeat touch? Our free 'Skillionaire Percussive Kit' is packed with the essential rhythms and sounds you need. Download it now and instantly elevate your productions.