Brand Tone

Elegant & Sophisticated, Appreciative & Empowering, Community-Oriented & Friendly, Modern & Stylish, Trustworthy & Quality-Focused

Brand Values

• •Modesty
• •Elegance & Style
• •Quality
• •Customer Satisfaction
• •Empowerment
• •Affordability

Best Practices

• •Use descriptive adjectives that convey the premium nature of the materials and craftsmanship (e.g., "luxurious drape," "finely crafted," "premium jersey," "soft to the touch") to reinforce the value of 'premium quality pieces.'
• •Highlight customer testimonials that praise quality, affordability, and customer service.
• •Incorporate visual elements (photos, videos) that showcase the elegance and style of the modest wear.
• •Use inclusive language that resonates with a diverse audience while staying true to core values.
• •Create content that empowers women and celebrates modesty as a choice of elegance and confidence.

Social Perception

Positive: Customers highly rate the brand, especially praising product quality (hijabs in particular), affordability, and customer service. Inclusive: While catering to Islamic values, one review from a revert mentioned feeling touched by a personal message, though also noted a desire for more diverse model representation.

Copy Examples

• •Elevate your everyday style with our exquisitely crafted hijabs, designed for the modern, modest woman.
• •Experience the luxury of our premium quality abayas, where elegance meets unparalleled comfort.
• •Join our community of confident women who embrace modesty with grace and style.
• •Discover the latest trends in modest fashion, curated to empower your unique expression.
• •We believe that modesty is beautiful, and our collections are a celebration of your inner royalty.