Brand Tone

authentic, artisanal, and appreciative

Brand Values

• •Craftsmanship
• •Comfort & Style
• •Sustainability
• •Heritage

Best Practices

• •Emphasize the "Handmade" Narrative: Consistently use words like "artisanal," "hand-woven," "crafted," and "traditional techniques" to reinforce the brand's core value of craftsmanship.
• •Showcase the Artisans: Whenever possible, feature the artisans behind the products. Sharing their stories will deepen the brand's authenticity and connection with its audience.
• •Use User-Generated Content: Actively encourage and share customer photos and testimonials. This not only provides social proof but also strengthens the sense of community and appreciative tone.
• •Educate on the Heritage: Create content that explains the history of the huarache and the unique fusion with Pakistani craftsmanship. This will add depth to the brand story and position SAAZ as a knowledgeable authority.
• •Maintain a Warm and Grateful Voice: In all communications, from social media captions to customer service emails, maintain a tone of gratitude and warmth. Acknowledge customer support and celebrate the shared love for the product.

Social Perception

The brand is perceived positively, valued for its quality, growing in popularity, and recognized as community-oriented. Customers praise the quality, comfort, and unique design of the shoes.

Copy Examples

• •Step into Tradition. Walk in Comfort. Discover SAAZ Huaraches, where generations of Mexican heritage are woven with Pakistani artistry. Each pair is a testament to timeless style and a commitment to comfort that moves with you. #SaazForAll
• •More Than a Shoe, It's a Story. From the hands of our skilled artisans to your feet. Our huaraches are crafted with passion, precision, and a deep respect for the art of shoemaking. Feel the difference that true craftsmanship makes. #InMySAAZ
• •Effortless Style, Consciously Crafted. Look good, feel good, do good. Our footwear is made with sustainably sourced leather and a commitment to minimizing waste. Step into a more sustainable future with SAAZ. #SustainableStyle
• •The Perfect Fit for Your Everyday Adventures. From city streets to sandy shores, SAAZ huaraches are designed for wherever life takes you. Breathable, durable, and endlessly versatile. Where will you wear yours? #WalkInSAAZ
• •A Celebration of Craft. A Community of Style. We're more than just a brand; we're a family of artisans, creators, and style enthusiasts. Thank you for being a part of our journey. Share your #SAAZstory with us!