Brand Tone

Authentic & Local, Humorous & Witty, Proud & Passionate, Community-Oriented & Engaging, Casual & Approachable

Brand Values

• •Regional Identity & Heritage
• •Community Connection
• •Humor & Lightheartedness
• •Authenticity
• •Quality
• •Heimatliebe (Love of Homeland)

Best Practices

• •Embrace the Dialect (Authentically): Continue to strategically incorporate Saarland dialect words and phrases. Ensure they are used correctly and naturally, as a native speaker would. This is a key differentiator.
• •Keep it Humorous and Lighthearted: Maintain the witty and playful tone that resonates with the audience. Use local in-jokes and relatable Saarland scenarios.
• •Foster Community & Pride: Write copy that makes Saarlanders feel seen, understood, and proud of their heritage. Encourage interaction and sharing of local experiences.
• •Stay Current with Local Culture: Reference current events, trends, or common experiences within Saarland to keep the content fresh and relevant to the target audience.
• •Be Consistent Across Platforms: Ensure the tone used on the website (product descriptions, about page) aligns with the tone on social media and any other marketing communications. Create a simple style guide for reference if multiple people are creating content.

Social Perception

Positive & Endearing, Representative of Saarland, Fun & Shareable, Niche & Targeted

Copy Examples

• •Ei allemoo! Fresh off the press: Our new [Product Name] Hoodie is here to keep you 'scheen warm' while showing off your Saarland soul. Perfekt for saying 'Hauptsach gudd gess' even when it's 'kalt an de Fiss!' Grab yours before it's 'ganz fort!'
• •Saarländer, aufgepasst! What's your all-time favorite Saarland saying that deserves to be on a t-shirt? Drop your 'Beschde' ideas below! Maybe your 'Spruch' will be our next bestseller! #SaarlandOriginal #Dialektliebe #SaarvoirVivre
• •Mòòònsche! Big savings coming your way! Get [X]% off all our Saar-tastic gear. Time to stock up on 'Heimat' and show the world where the 'Maggiwürfel' really belongs! Shop now, 'awwer schnell!'
• •Hallo ihr Lieben, just a little 'Dibbe' from your Saarland Original family! We've got some 'bombische' new designs and a little story about the real meaning of 'Schwenker' that you won't want to miss. Click here for your dose of Saarland goodness!
• •Look at @[UserHandle] rocking their 'Saarbrigge Du Geila' tee all the way in [Location if different]! We love seeing our 'Saarland-Botschafter' around the world! Tag us in your pics! #SaarlandÜberall #OriginalUnterwegs